Marketing Campaign Analyst

Summary

Turnberry Solutions is seeking a Marketing Campaign Analyst to join its Business Transformation practice. The role focuses on developing, coordinating, analyzing, and optimizing multi-channel marketing campaigns, measuring campaign performance and ROI, and supporting the adoption of campaign and customer relationship technologies.

Responsibilities

• Develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns
• Set pre-campaign analytics objectives and develop audiences and targeting
• Design, coordinate, and schedule multi-channel, multi-touch campaigns, and maintain the marketing calendar
• Provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions
• Assist with the adoption of new campaign or customer relationship technologies within our digital experience platform

Skills

• • Bachelor's degree
• • 3 years of experience in marketing campaign management or a related field
• • Experience analyzing large data sets that may include structured and unstructured data
• • Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc
• • Advanced Excel skills
• • Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications, and project management skills
• • Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools
• • Proven ability to use reporting tools to convert data into meaningful analyses and insights
• • Proven ability to translate between business and technical stakeholders
• • Must be able to work effectively in a consensus-style environment that expects and promotes teamwork
• • Must have experience in effectively meeting deadlines on-time with a quality product
• • Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality
• • Work independently and collaboratively to prioritize and drive forward multiple projects
• • Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity
• • Position may require occasional travel and the flexibility to work weekends and evenings as necessary
• • Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl
• • Experience in the use of next best action, customer lifetime value or churn prediction models

Qualifications

Must Haves

• • Bachelor's degree
• • 3 years of experience in marketing campaign management or a related field
• • Experience analyzing large data sets that may include structured and unstructured data
• • Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc
• • Advanced Excel skills
• • Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications, and project management skills
• • Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools
• • Proven ability to use reporting tools to convert data into meaningful analyses and insights
• • Proven ability to translate between business and technical stakeholders
• • Must be able to work effectively in a consensus-style environment that expects and promotes teamwork
• • Must have experience in effectively meeting deadlines on-time with a quality product
• • Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality
• • Work independently and collaboratively to prioritize and drive forward multiple projects
• • Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity
• • Position may require occasional travel and the flexibility to work weekends and evenings as necessary

Nice to Haves

• • Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl
• • Experience in the use of next best action, customer lifetime value or churn prediction models

Benefits

• Comprehensive healthcare package (medical, dental, vision)
• Disability and group term life insurance
• Health and flexible spending accounts
• Utilization bonus
• 401(k) with match
• Flexible time off for salaried employees
• Parental leave for salaried employees
• Flexible work arrangements (all benefits are subject to eligibility requirements)