Market Growth Manager M&R, Tennessee - Remote

Summary

UnitedHealthcare is a healthcare company focused on simplifying the health care experience and creating healthier communities. The Market Growth Manager role involves building and growing a compliant team of sales agents and partners, executing marketing strategies, and achieving sales targets across multiple channels. The position also includes responsibilities in agent development, community outreach, and strategic planning.

Responsibilities

• Key Agent/Agency Performance:
• Agent Development: Mentor, coach and engage key agents/agencies through ongoing business and strategy planning This includes identifying sales opportunities, product positioning, UHC tools, UHC value proposition, compliance, and market education
• Onboarding: Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition Design agent-level plan to sell within first 90 days and create a successful early launch for the agent
• Resource Distribution Management: Identify high performing or high potential agents to share resources such as MIRA, FMA, sponsorships, retail and sales and educational events
• FLP Campaigns and Documentation: Engage in outbound call campaigns to drive sales
• Multi-Channel Growth:
• Product Education and Training: Conduct market specific trainings for key agent population, agencies, providers, and influencers Promote National scheduled trainings for all agents/agencies
• Product and Marketing Presentations: Present the UHC value proposition at UHC-owned or EDC-owned events
• Marketing Strategy: Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances/demographics
• Channel Education: Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity
• Strategic Opportunities/Provider & Community Outreach:
• Execute on Provider Strategies thru DTC & Key agents: Identify, train, and manage agents assigned to work on provider activities
• Community Outreach: Find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents
• Build Influence: Focus on influencing community leaders and large organizations, find opportunities to build relationships in high-impact locations
• Analysis and Strategic Planning:
• Data Analysis: Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon
• Retention: Address disenrollment outliers as well as execute on plan change strategies specific to the local market
• Identify Efficiency Gains via DTC: Strategize opportunities to shift sales and/or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective
• Lead Oversight and Distribution: Review lead outcomes, pull leads to recycle and redistribute for call blitzes or other outbound call initiatives, follow up on the outcome of those recycled leads
• Internal UHC M&R Corporate Work Groups: Attend and contribute to operational improvements, translate changes and improvements for local market

Skills

• 3+ years sales/business development experience
• State health & life insurance license must be obtained and maintained as required by state law
• Willing or ability to travel locally up to 30% of the time
• Willing or ability to work evenings & weekends, when required
• Have access to reliable transportation to travel to client and/or community sites within a designated area
• 1+ years of marketing or community outreach experience
• Sales experience in insurance industry
• Experience in Medicare products, consumers, or managed care
• Bilingual

Qualifications

Must Haves

• 3+ years sales/business development experience
• State health & life insurance license must be obtained and maintained as required by state law
• Willing or ability to travel locally up to 30% of the time
• Willing or ability to work evenings & weekends, when required
• Have access to reliable transportation to travel to client and/or community sites within a designated area

Nice to Haves

• 1+ years of marketing or community outreach experience
• Sales experience in insurance industry
• Experience in Medicare products, consumers, or managed care
• Bilingual

Benefits

• Flexibility to work remotely if located in TN
• A comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution
• Bonuses based on sales performance