Upgrow
Posted 16 days agoVerified live 1d ago
PPC Manager
Brief overview
Remote
UndergradOr in progress
2+ yrsMinimum
PPC AdvertisingGoogle AdsFacebook AdsLinkedIn AdsGoogle Ads CertificationData AnalysisMicrosoft ExcelUTM ParametersGoogle AnalyticsGoogle Tag ManagerConversion TrackingLanding Page Optimization
About the company
Upgrowupgrow.io
Upgrow is an ROI-driven digital marketing agency, focused on results to help brands reimagine how they reach, message and engage customers.
Job description
Summary
Upgrow is a boutique digital marketing agency supporting clients ranging from startups to Fortune 500 companies with SEO, PPC, social media marketing, web design, and web analytics. The PPC Manager will manage and optimize PPC campaigns across search, display, and paid social channels, analyze performance data, run experiments, manage client relationships, and report on results.
Responsibilities
- Own the optimization and management across PPC channels: Google/Bing, Facebook, LinkedIn, Twitter to scale and achieve/exceed KPI targets for clients
- Develop and run experimentations to improve account performance
- Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance
- Manage client relationships in developing, communicating and executing on strategy and tactics, as well as reporting on performance
- Create/manage Google Data Studio dashboards
- Reporting on account performance and insights
Skills
- Bachelor's degree or equivalent experience
- 2-3 years of PPC experience, specifically Google Ads, Facebook Ads or LinkedIn Ads
- Google Ads Certified
- Experience managing monthly budgets over $20,000/mo
- Strong ability to analyze data to make optimization decisions
- Strong proficiency with Excel (pivot tables, vlookups)
- Strong knowledge of UTM parameters and integration with Google Analytics
- Ability to implement conversion tracking pixels through Google Tag Manager
- Ability to work at an early-stage company with close team interaction
- Strong communication and teamwork skills
- Demonstrable high-reliability meeting deadlines
- Highly organized, motivated and a self-starter (you know what to do without guidance or instruction)
- Google Analytics Certified
- Experience with landing page optimization - Unbounce/Instapage or equivalent
- Experience with marketing automation systems - Hubspot, Marketo or equivalent
- Experience with managing multiple PPC channels
- Experience at an agency or startup, or as a consultant
- Experience in a marketing role at a B2B software company
Qualifications
Must Haves
- Bachelor's degree or equivalent experience
- 2-3 years of PPC experience, specifically Google Ads, Facebook Ads or LinkedIn Ads
- Google Ads Certified
- Experience managing monthly budgets over $20,000/mo
- Strong ability to analyze data to make optimization decisions
- Strong proficiency with Excel (pivot tables, vlookups)
- Strong knowledge of UTM parameters and integration with Google Analytics
- Ability to implement conversion tracking pixels through Google Tag Manager
- Ability to work at an early-stage company with close team interaction
- Strong communication and teamwork skills
- Demonstrable high-reliability meeting deadlines
- Highly organized, motivated and a self-starter (you know what to do without guidance or instruction)
Nice to Haves
- Google Analytics Certified
- Experience with landing page optimization - Unbounce/Instapage or equivalent
- Experience with marketing automation systems - Hubspot, Marketo or equivalent
- Experience with managing multiple PPC channels
- Experience at an agency or startup, or as a consultant
- Experience in a marketing role at a B2B software company
Benefits
- Performance-based annual bonus and incentives
- Health, vision & dental insurance
- 3 weeks paid vacation, plus holidays
- Build a business from the ground up!
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