Content Creator, Entertainment

Summary

USA TODAY Co., Inc. is a diversified media company providing journalism, local content, and digital experiences. USA TODAY is seeking a Content Creator to expand Entertainment journalism across its website, app, social platforms, and newsletters by creating platform-native stories, engaging audiences, and supporting audience growth strategies.

Responsibilities

• Curate and program the USA TODAY Entertainment homepage and craft app alerts to showcase timely, relevant, and high-performing content
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Entertainment audiences, including video
• Curate and/or write our USA TODAY Entertainment newsletters, deepening 1:1 connection with our audience
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments and AMAs
• Execute on our user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed
• Assist with optimization of on-site content for discoverability
• Experiment with emerging platforms and tools to further accelerate our audience growth
• Help with live coverage for breaking news and tentpole events

Skills

• Bachelor's degree in communications, journalism, public relations or related field or equivalent combination of education and experience
• 3+ years of experience, preferably in a digitally-focused news organization
• Journalism experience or education is mandatory, as is entertainment-specific experience
• Experience creating content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum
• Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices
• Ability to multitask and excel under deadline pressure, using time efficiently
• Expertise creating content on TikTok, YouTube and Instagram is required at a minimum
• Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more
• Excellent communication skills, both written and verbal, to collaborate across teams
• Applicants must be authorized to work in the applicable location
• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus
• Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred

Qualifications

Must Haves

• Bachelor's degree in communications, journalism, public relations or related field or equivalent combination of education and experience
• 3+ years of experience, preferably in a digitally-focused news organization
• Journalism experience or education is mandatory, as is entertainment-specific experience
• Experience creating content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum
• Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices
• Ability to multitask and excel under deadline pressure, using time efficiently
• Expertise creating content on TikTok, YouTube and Instagram is required at a minimum
• Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more
• Excellent communication skills, both written and verbal, to collaborate across teams
• Applicants must be authorized to work in the applicable location

Nice to Haves

• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus
• Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred

Benefits

• This role is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming.
• If you live near one of our local newsrooms, you may have the option to use that as a base of operations.