Content Creator, Sports

Summary

USA TODAY Co., Inc. is a diversified media company providing journalism, local content, and digital experiences. USA TODAY is seeking a Content Creator to produce sports content across its website, app, social platforms, and newsletters, while developing audience growth strategies and engaging younger and underserved audiences.

Responsibilities

• Curate and program the USA TODAY Sports homepage and craft app alerts to showcase timely, relevant, and high-performing content
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Sports audiences, including video
• Curate and/or write our USA TODAY Sports newsletters, deepening 1:1 connection with our audience
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments and AMAs
• Execute on our user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed
• Assist with optimization of on-site content for discoverability
• Experiment with emerging platforms and tools to further accelerate our audience growth
• Help with live coverage for breaking news and tentpole events

Skills

• * Bachelor's degree in communications, journalism, public relations or related field or equivalent combination of education and experience
• * 3+ years of experience, preferably in a digitally-focused news organization. Journalism experience or education is mandatory, as is sports specific experience
• * Experience creating  content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum
• * Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices
• * Ability to multitask and excel under deadline pressure, using time efficiently
• * Expertise creating content on TikTok, YouTube and Instagram is required at a minimum
• * Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more
• * Excellent communication skills, both written and verbal, to collaborate across teams
• * Familiarity with news products and journalism and understanding of media analytics and ethics
• This role may require working extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it
• This role is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming
• 1. Your resume – one to two pages
• 2. A cover letter that outlines how you would approach the job
• 3. At least three examples of work that you're proud of in the area of content creation (These could be social media posts or videos, newsletters, or stories you've written with search in mind). At least one video is required
• Applicants must be authorized to work in the applicable location
• * Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred
• * Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus

Qualifications

Must Haves

• * Bachelor's degree in communications, journalism, public relations or related field or equivalent combination of education and experience
• * 3+ years of experience, preferably in a digitally-focused news organization. Journalism experience or education is mandatory, as is sports specific experience
• * Experience creating  content optimized for social media, newsletters or search and experience with SEO, Instagram, YouTube and TikTok at a minimum
• * Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices
• * Ability to multitask and excel under deadline pressure, using time efficiently
• * Expertise creating content on TikTok, YouTube and Instagram is required at a minimum
• * Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more
• * Excellent communication skills, both written and verbal, to collaborate across teams
• * Familiarity with news products and journalism and understanding of media analytics and ethics
• This role may require working extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it
• This role is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming
• 1. Your resume – one to two pages
• 2. A cover letter that outlines how you would approach the job
• 3. At least three examples of work that you're proud of in the area of content creation (These could be social media posts or videos, newsletters, or stories you've written with search in mind). At least one video is required
• Applicants must be authorized to work in the applicable location

Nice to Haves

• * Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred
• * Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus

Benefits

• Remote work, based anywhere in the US except for Alaska, Hawaii and Wyoming.
• If you live near one of our local newsrooms, you may have the option to use that as a base of operations.