Content Manager: Performance & Product Content

Summary

WIN Reality is a sports technology company providing immersive VR training and analytics for baseball and softball players and coaches. The Content Manager will create, finalize, publish, and optimize performance and product content across video, written, social, web, paid media, email, and in-product channels while managing organic social growth and collaborating with cross-functional and partner teams.

Responsibilities

• Own creation and final execution of core marketing content across video, written, and social formats
• Produce and finalize core content assets from briefs provided by Product Marketing, Growth/Paid Media, Lifecycle Marketing, and Partnerships. These assets are then extended into email, push, and SMS channels by the Lifecycle Marketing team
• Create content through both internally driven and partner-driven workflows, including:
• Internally originated campaigns and product content
• Partner and creator collaborations coordinated through the Partnership Manager
• Support two partner content models:
• Partners who produce their own content
• Partners who rely on WIN for production and editing
• Serve as the internal execution lead for partner content deliverables and collaborative productions
• Edit and assemble content into channel-ready formats
• Ensure content meets WIN brand, performance, and product accuracy standards
• Maintain consistent tone and instructional clarity across all outputs
• Own day-to-day management of WIN Reality and Blast Motion organic social channels across: Facebook, Instagram, TikTok, YouTube, LinkedIn
• Plan, create, publish, and manage organic social content calendars
• Produce and adapt content for platform-native formats
• Post consistently and optimize content mix by platform
• Curate performance, training, product, and partner content for social distribution
• Engage with community comments and conversations to build audience trust and interaction
• Collaborate with the Partnership Manager to amplify creator and partner content
• Coordinate with Paid Media to identify organic posts suitable for paid amplification
• Track platform performance and growth metrics and report on results
• Continuously test formats, hooks, and content types to grow reach and engagement
• Work closely with:
• Partnership Manager (partner content and creator collaborations)
• Product Marketing (product and campaign briefs)
• Lifecycle Marketing (who extends core content into email, push, and SMS programs)
• Paid Media (creative variants and ad formats)
• Design (visual execution and asset production support)
• Translate strategic briefs into execution-ready core content assets that can be reused across paid, product, social, and lifecycle channels

Skills

• 4+ years in content production, content marketing, or creative execution
• Strong experience producing video and social-first content
• Experience editing and packaging short-form performance content
• Experience supporting campaign and product marketing content
• Strong working knowledge of baseball and/or softball required
• Able to recognize high-quality instruction and mechanics content
• Strong video editing and content production skills
• Strong writing and content structuring ability
• Able to turn rough inputs into polished outputs
• Comfortable working from briefs and production outlines
• High attention to detail and instructional accuracy
• Organized and deadline-driven
• Comfortable working with athletes, coaches, and creators
• Able to manage multiple content streams simultaneously
• Comfortable working with creators and athletes on-camera and in live environments
• Sports-native and performance-minded
• Creative but execution-focused
• Fast and detail-oriented
• Comfortable shipping high volumes of content
• Coachable and collaborative
• Quality-focused without being perfection-blocked
• Energized by building content that helps athletes improve
• Experience managing and growing brand social media channels preferred
• Familiarity with training, coaching, or player development strongly preferred

Qualifications

Must Haves

• 4+ years in content production, content marketing, or creative execution
• Strong experience producing video and social-first content
• Experience editing and packaging short-form performance content
• Experience supporting campaign and product marketing content
• Strong working knowledge of baseball and/or softball required
• Able to recognize high-quality instruction and mechanics content
• Strong video editing and content production skills
• Strong writing and content structuring ability
• Able to turn rough inputs into polished outputs
• Comfortable working from briefs and production outlines
• High attention to detail and instructional accuracy
• Organized and deadline-driven
• Comfortable working with athletes, coaches, and creators
• Able to manage multiple content streams simultaneously
• Comfortable working with creators and athletes on-camera and in live environments
• Sports-native and performance-minded
• Creative but execution-focused
• Fast and detail-oriented
• Comfortable shipping high volumes of content
• Coachable and collaborative
• Quality-focused without being perfection-blocked
• Energized by building content that helps athletes improve

Nice to Haves

• Experience managing and growing brand social media channels preferred
• Familiarity with training, coaching, or player development strongly preferred

Benefits

• Austin, TX (In-office) or Remote