Vasion
Posted 6 days agoVerified live 1d ago
Growth Marketing Manager
Brief overview
Remote
UndergradOr in progress
3+ yrsMinimum
Demand GenerationAccount-Based Marketing (ABM)Digital MarketingLead NurturingLead ScoringMarketing OperationsMarketing AnalyticsPerformance Data AnalysisSaaS MarketingB2B MarketingWritten and verbal communicationProject management
Job description
Summary
Vasion provides digital tools that simplify print infrastructure, automate business processes, and integrate technology securely. The Growth Marketing Manager will execute full-funnel demand generation and account-based marketing campaigns across the Americas, coordinating multi-channel activation, campaign reporting, and optimization to generate pipeline and support revenue growth.
Responsibilities
- Plan, build, and manage full-funnel campaigns across email, advertising, retargeting, third-party programs, events, webinars, and social media to meet monthly, quarterly, and annual revenue and upsell targets
- Execute ABM initiatives and full-funnel prospect campaigns across the AMER region
- Orchestrate campaign execution end-to-end, from kickoff through launch and reporting, anticipating needs, resolving blockers, and keeping details from falling through the cracks
- Optimize campaigns through A/B testing, audience segmentation, and performance analysis to improve effectiveness and ROI
- Analyze campaign performance data to surface insights and build clear, data-driven reports and recommendations for stakeholders
- Collaborate with Sales and BDR teams to align campaign execution, optimize lead handoff, and accelerate pipeline
- Partner with Product Marketing, Content, Design, and Web to create landing pages, emails, ads, and other materials that resonate with target audiences and drive conversion
- Provide regular, clear campaign updates and performance reporting to stakeholders
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in marketing, including 2+ years in demand generation, integrated, or ABM campaigns
- Experience in SaaS, B2B, technology, or a similar industry
- Working knowledge of demand generation, ABM, and modern digital marketing practices, including lead nurturing, lead scoring, and marketing operations
- Excellent written and verbal communication skills
- Highly organized, with strong project management and prioritization skills; able to manage multiple campaigns simultaneously without dropping details
- Comfortable working both independently and as part of a cross-functional team
- Skilled in analyzing performance data and using marketing analytics tools
Qualifications
Must Haves
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in marketing, including 2+ years in demand generation, integrated, or ABM campaigns
- Experience in SaaS, B2B, technology, or a similar industry
- Working knowledge of demand generation, ABM, and modern digital marketing practices, including lead nurturing, lead scoring, and marketing operations
- Excellent written and verbal communication skills
- Highly organized, with strong project management and prioritization skills; able to manage multiple campaigns simultaneously without dropping details
- Comfortable working both independently and as part of a cross-functional team
- Skilled in analyzing performance data and using marketing analytics tools
Benefits
- Flexible work environment
- Vacation Bonus
- Flexible paid time off
- Paid parental leave
- Training/Advancement opportunities
- 401k with company match and immediate vesting
- Financial wellness education
- Company-contributed HSA
- On-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.
