Field Marketing Manager - South East

Summary

Vega is a cybersecurity startup building an AI-native platform for security operations centers. The Field Marketing Manager will own regional marketing in the South East, partnering with Sales to plan territories, run pipeline-driving programs, execute account-based marketing and partner initiatives, and measure results.

Responsibilities

• Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos + expansion), target account lists, and pipeline goals
• Run pipeline-driving programs end-to-end: Executive roundtables, workshops, partner events, third-party conferences, and virtual experiences. You will own everything from concept to execution to follow-up
• Execute ABM in the field: Partner with Sales to activate account-based plays (1 to few and 1 to many) that expand territory coverage and accelerate deals
• Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations
• Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates
• Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths
• Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI
• Own the regional budget: Plan spend, forecast, track, and optimize

Skills

• * 2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred)
• * Proven success partnering with Sales on territory planning and delivering measurable pipeline impact
• * Strong project management; you can run multiple programs simultaneously without dropping details
• * Experience with Salesforce and Hubspot and comfortable with basic attribution reporting
• * Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders
• * Up to 25% travel in region (some international trips may be required)
• * Experience running partner/channel co-marketing motions
• * Experience with ABM tools and field ABM playbooks
• * Familiarity with SOC/SIEM/security analytics audiences

Qualifications

Must Haves

• * 2-4 years in B2B field marketing / integrated demand (cybersecurity or technical SaaS strongly preferred)
• * Proven success partnering with Sales on territory planning and delivering measurable pipeline impact
• * Strong project management; you can run multiple programs simultaneously without dropping details
• * Experience with Salesforce and Hubspot and comfortable with basic attribution reporting
• * Clear communicator who can collaborate with Sales, SEs, partners, and executive stakeholders
• * Up to 25% travel in region (some international trips may be required)

Nice to Haves

• * Experience running partner/channel co-marketing motions
• * Experience with ABM tools and field ABM playbooks
• * Familiarity with SOC/SIEM/security analytics audiences

Benefits

• Remote work arrangement