Ad Operations Manager B2B

Summary

Wpromote is seeking an Ad Operations Manager to support its B2B marketing team. The role owns trafficking, tagging, campaign quality assurance, conversion tracking, and measurement across programmatic, direct I/O, paid social, and paid search channels, while collaborating with media, analytics, client service, and activation teams.

Responsibilities

• Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch
• Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need
• Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks
• Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams
• Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting
• Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking
• Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness
• Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard
• Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time
• Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks
• Contributing to campaign performance reporting and flagging delivery, tracking, or data quality issues early
• Documenting and improving ad ops processes and QA checklists as the team and client scope grow

Skills

• - 2-5 years of ad operations experience, ideally at an agency or ad tech company
• - Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they're wrong
• - Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher
• - Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags
• - Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers
• - Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)
• - Familiarity with verification and viewability vendors such as IAS or DoubleVerify
• - Working knowledge of HTML, JavaScript, and browser debugging tools
• - Working knowledge of Excel or Google Sheets, including pivot tables and formulas
• - Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)
• - Exceptional attention to detail and a proven ability to troubleshoot and solve problems
• - Strong written and verbal communication skills, including the ability to explain technical issues to non-technical teammates and clients
• - Strong prioritization skills and the ability to manage multiple deadlines in a fast-moving environment
• - Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them
• - Experience supporting B2B or SaaS advertisers
• - Experience on large, complex accounts with multiple stakeholders and business units
• - Familiarity with server-side tagging, consent management, or privacy-related tracking changes

Qualifications

Must Haves

• - 2-5 years of ad operations experience, ideally at an agency or ad tech company
• - Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they're wrong
• - Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher
• - Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags
• - Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers
• - Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)
• - Familiarity with verification and viewability vendors such as IAS or DoubleVerify
• - Working knowledge of HTML, JavaScript, and browser debugging tools
• - Working knowledge of Excel or Google Sheets, including pivot tables and formulas
• - Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)
• - Exceptional attention to detail and a proven ability to troubleshoot and solve problems
• - Strong written and verbal communication skills, including the ability to explain technical issues to non-technical teammates and clients
• - Strong prioritization skills and the ability to manage multiple deadlines in a fast-moving environment

Nice to Haves

• - Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them
• - Experience supporting B2B or SaaS advertisers
• - Experience on large, complex accounts with multiple stakeholders and business units
• - Familiarity with server-side tagging, consent management, or privacy-related tracking changes

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!