CRO Manager (Conversion Rate Optimization)

Summary

Wpromote is seeking a CRO Manager to support its digital experience and client services work. The role leads experimentation strategy and execution across client websites, including test planning, analysis, reporting, roadmap ownership, and data-backed recommendations for experience design and optimization.

Responsibilities

• Leading hypothesis development and designing test strategies for multiple clients
• Creating structured CRO test plans, including objectives, KPIs, and success criteria
• Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
• Collaborating with Experience Design to shape UX/UI test variations
• Writing clear and detailed test requirements for developers to implement
• Using GA4, Hotjar, and experimentation platform data to uncover friction points
• Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
• Conducting QA of experiment setups, variations, tracking, and segmentation
• Monitoring live tests and ensuring statistical validity of results
• Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
• Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
• Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation
• Presenting results, insights, and recommendations to clients
• Using AI to support hypothesis development and identify behavioral patterns
• Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
• Applying AI to accelerate test planning, requirement writing, and documentation
• Using AI to generate structured experiment summaries and client‑ready reports
• Employing AI to brainstorm test concepts and variation ideas
• Responsible AI use, including human validation and client-data protections

Skills

• 3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
• Experience designing tests for clients in the eCommerce space and/or CMS platforms
• Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
• Strong proficiency with GA4 and Hotjar
• Ability to write detailed testing requirements and acceptance criteria
• Understanding of UX/UI principles and their impact on conversion
• Strong analytical thinking and ability to draw insights from quantitative and qualitative data
• Excellent client‑facing communication and presentation skills
• Ability to manage multiple roadmaps, tests, and timelines in parallel
• Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients
• Certifications in CRO methodologies or experimentation platforms
• Familiarity with experiment statistical models or experimentation frameworks
• Experience working within Figma
• Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Qualifications

Must Haves

• 3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
• Experience designing tests for clients in the eCommerce space and/or CMS platforms
• Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
• Strong proficiency with GA4 and Hotjar
• Ability to write detailed testing requirements and acceptance criteria
• Understanding of UX/UI principles and their impact on conversion
• Strong analytical thinking and ability to draw insights from quantitative and qualitative data
• Excellent client‑facing communication and presentation skills
• Ability to manage multiple roadmaps, tests, and timelines in parallel
• Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Nice to Haves

• Certifications in CRO methodologies or experimentation platforms
• Familiarity with experiment statistical models or experimentation frameworks
• Experience working within Figma
• Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!