Business Development Representative (BDR)

Summary

Xello develops future readiness programs that help people create successful futures through self-knowledge, exploration, and planning. The Business Development Representative will build and manage a pipeline of outbound sales opportunities through prospecting, research, qualification, follow-up, and collaboration with the sales team.

Responsibilities

• Build a pipeline of new sales opportunities through phone, email, research, and strategic prospecting
• Maintain a consistent level of outbound activity, with cold-calling as a core part of your prospecting approach
• Research districts, priorities, and decision-makers to make outreach relevant
• Start meaningful conversations, uncover challenges, and qualify new sales opportunities
• Generate your own outbound opportunities rather than relying solely on inbound leads
• Consistently follow up with prospects and manage your pipeline in Salesforce
• Partner with Xello’s sales team on territory and account strategies
• Own your results, review your performance, seek coaching, and continuously improve

Skills

• Sales is your chosen career
• You're excited by the hunt, motivated by ambitious goals, and serious about becoming an exceptional sales professional
• You enjoy breaking into new accounts, reaching decision-makers, navigating objections, and creating opportunities from scratch
• You're driven, curious, resilient, and resourceful
• You want to master your craft
• You seek feedback, apply coaching quickly, and actively invest in getting better
• A genuine desire to build a long-term career in sales
• A love of prospecting, competition, and creating opportunities from scratch
• Confidence with cold calling and engaging decision-makers
• A strong, results-driven mindset, with the internal drive to achieve and exceed sales and pipeline goals while continuously looking for ways to improve your performance
• Resilience and a positive, professional approach to rejection and setbacks
• Curiosity and resourcefulness
• You take initiative and find a way forward
• High coachability and the ability to quickly turn feedback into action
• Commitment to continuously developing your sales skills and investing in your craft
• Strong communication, organization, prioritization, and time-management skills
• 1-2 years of sales, business development, prospecting, or related experience is an asset
• This role is open to candidates based remotely in Canada or the United States

Qualifications

Must Haves

• Sales is your chosen career
• You're excited by the hunt, motivated by ambitious goals, and serious about becoming an exceptional sales professional
• You enjoy breaking into new accounts, reaching decision-makers, navigating objections, and creating opportunities from scratch
• You're driven, curious, resilient, and resourceful
• You want to master your craft
• You seek feedback, apply coaching quickly, and actively invest in getting better
• A genuine desire to build a long-term career in sales
• A love of prospecting, competition, and creating opportunities from scratch
• Confidence with cold calling and engaging decision-makers
• A strong, results-driven mindset, with the internal drive to achieve and exceed sales and pipeline goals while continuously looking for ways to improve your performance
• Resilience and a positive, professional approach to rejection and setbacks
• Curiosity and resourcefulness
• You take initiative and find a way forward
• High coachability and the ability to quickly turn feedback into action
• Commitment to continuously developing your sales skills and investing in your craft
• Strong communication, organization, prioritization, and time-management skills
• 1-2 years of sales, business development, prospecting, or related experience is an asset
• This role is open to candidates based remotely in Canada or the United States

Benefits

• Performance-based incentive compensation, with a 65/35 split between base salary and performance-based incentive compensation.
• Continuous learning and growth through internal/external training and mentoring, including a PD budget for every employee.
• For Canadian-based staff: flexible work arrangements including hybrid and remote.
• For Canadian-based staff: 4 weeks of vacation.
• For Canadian-based staff: employer-paid health and dental benefits.
• For Canadian-based staff: 4-month top-up for parental leave.
• For Canadian-based staff: Group RRSP with 3% matching.
• For US-based staff: remote work environment.
• For US-based staff: 4 weeks of vacation.
• For US-based staff: 80% employer-paid health benefits.
• For US-based staff: 4-month top-up for parental leave.
• For US-based staff: 401(k) with 3% matching.
• For UK-based staff: remote work environment.
• For UK-based staff: 28 days annual leave (inc. 3 days at Christmas) + bank holidays, with additional annual leave days added to reward long service.