Lead Generation Analyst

Summary

AnewHealth is a pharmacy care management company serving people with complex, chronic needs through pharmacy services, benefit management, and specialized support solutions. The Lead Generation Analyst will own and optimize purchased lead quality and performance by managing vendors, analyzing lead data, configuring validation systems, and improving conversion and ROI. The role also supports reporting, compliance, testing, and cross-functional process improvement.

Responsibilities

• Own and manage relationships with third-party lead vendors and co-registration sources, and the tools used to track and validate them (e.g., Leadspedia, TrustedForm, marketing automation tools)
• Configure lead routing, validation rules, compliance checks, and source tracking
• Monitor lead flow, system health, and data integrity across platforms
• Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable
• Analyze lead performance across vendors, sources, and lead attributes (e.g., age, geography, form type) to identify trends, issues, and opportunities
• Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI
• Actively adjust purchase criteria, filters, validation rules, and vendor sourcing strategies based on results (e.g., excluding underperforming lead attributes or sources)
• Design and execute structured tests (e.g., vendor mix, purchase criteria, validation thresholds) to improve outcomes
• Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness
• Investigate performance anomalies and data discrepancies, identifying root causes and solutions
• Translate data into clear recommendations for campaign, sourcing, and technology changes
• Support leadership with actionable insights to guide investment and prioritization decisions
• Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs
• Ensure clear definitions and expectations around lead quality, acceptance criteria, and feedback loops
• Support continuous improvement of lead handoff and downstream performance tracking
• Identify opportunities to improve lead generation workflows, automation, and governance
• Document processes, configurations, and best practices to support scale and consistency
• Stay current on lead generation technology capabilities, industry trends, and compliance considerations

Skills

• Bachelor's degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)
• 2+ years of experience in lead generation, lead buying/procurement, or lead operations, ideally purchasing third-party or co-registration leads (as opposed to running paid search, paid social, or affiliate campaigns)
• Hands‑on experience evaluating and managing third-party lead vendors or co-registration sources, including setting purchase criteria and scoring lead quality (platform experience with tools like Leadspedia or TrustedForm is a plus)
• Strong analytical skills with experience interpreting performance data and making data‑driven decisions
• Comfort working with complex systems, data flows, and performance diagnostics
• Technical problem‑solving
• Data analysis and performance optimization
• Attention to detail and system thinking
• Continuous testing and improvement mindset
• Strong cross‑functional communication
• Autonomous Execution
• Applicants must be eligible to work in this country
• Experience purchasing co-registration or aggregator leads, particularly in healthcare, insurance, financial services, or other regulated industries
• Experience working closely with compliance, legal, or risk teams
• SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus

Qualifications

Must Haves

• Bachelor's degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience)
• 2+ years of experience in lead generation, lead buying/procurement, or lead operations, ideally purchasing third-party or co-registration leads (as opposed to running paid search, paid social, or affiliate campaigns)
• Hands‑on experience evaluating and managing third-party lead vendors or co-registration sources, including setting purchase criteria and scoring lead quality (platform experience with tools like Leadspedia or TrustedForm is a plus)
• Strong analytical skills with experience interpreting performance data and making data‑driven decisions
• Comfort working with complex systems, data flows, and performance diagnostics
• Technical problem‑solving
• Data analysis and performance optimization
• Attention to detail and system thinking
• Continuous testing and improvement mindset
• Strong cross‑functional communication
• Autonomous Execution
• Applicants must be eligible to work in this country

Nice to Haves

• Experience purchasing co-registration or aggregator leads, particularly in healthcare, insurance, financial services, or other regulated industries
• Experience working closely with compliance, legal, or risk teams
• SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus

Benefits

• Remote position
• Medical, dental, and vision coverage effective the 1st of the month following date of hire
• Flexible spending
• Company-paid life insurance
• Company-paid short-term disability
• Voluntary benefits
• 401(k)
• Paid Time Off
• Paid holidays