Lead Generation Manager

Summary

Xplor Technologies provides cloud-based technology and payment solutions that help small and medium-sized businesses manage and grow their operations. The Lead Generation Manager will execute campaigns that capture, nurture, and convert qualified prospects, while optimizing lead flow, quality, and conversion rates. The role also involves content promotion, targeted nurture campaigns, conversion copywriting, and collaboration with marketing, sales, and revenue operations teams.

Responsibilities

• Execute in-quarter lead generation programs — build, launch, and optimize campaigns focused on driving qualified leads into the funnel
• Promote and distribute content assets (reports, webinars, and more) across channels to maximize lead capture and ensure the sales team is informed
• Partner with marketing team to ensure lead generation tactics are considered as a part of all our marketing activities (i.e. top prospects in our CRM are invited to an in-person event; social influencers are leveraged for prospecting, etc.)
• Onitor lead quality in partnership with performance marketing, flagging gaps and pushing for improvements when volume or fit falls short
• Segment the prospect pool and build targeted nurture campaigns that accelerate leads through their journey toward a sales conversation
• Partner with Revenue Operations to improve lead flow and routing, using tools like HockeyStack to identify drop-off points and conversion opportunities
• Write campaign copy — emails, landing pages, and ads — independently and quickly, without needing significant creative support

Skills

• * Genuinely obsessed with lead flow and conversion metrics — you know your MQL-to-SQLrateand you always want to improve it
• * A fast, self-sufficient executor — you can take a brief and deliver without a lot of back-and-forth
• * Strong conversion copywriting skills; youwriteemails and landing pages that get clicks and form fills, not just reads
• * Hands-on experience with marketing automation, CRM, and analytics tools (HockeyStack, HubSpot, Salesforce, or similar)
• * Collaborative and communicative — comfortable working closely with sales and ops tokeep leadquality tight
• * Experience running lead capture programs around content assets like webinars or gated reports
• * Familiarity with lead scoring, routing logic, or revenue attribution platforms
• * Background in segmented or account-based lead generation approaches
• **This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska.**
• To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time
• * 3-5 years in lead generation, performance marketing, or a similar funnel-focused role, ideally in B2B SaaS

Qualifications

Must Haves

• * Genuinely obsessed with lead flow and conversion metrics — you know your MQL-to-SQLrateand you always want to improve it
• * A fast, self-sufficient executor — you can take a brief and deliver without a lot of back-and-forth
• * Strong conversion copywriting skills; youwriteemails and landing pages that get clicks and form fills, not just reads
• * Hands-on experience with marketing automation, CRM, and analytics tools (HockeyStack, HubSpot, Salesforce, or similar)
• * Collaborative and communicative — comfortable working closely with sales and ops tokeep leadquality tight
• * Experience running lead capture programs around content assets like webinars or gated reports
• * Familiarity with lead scoring, routing logic, or revenue attribution platforms
• * Background in segmented or account-based lead generation approaches
• **This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska.**
• To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time

Nice to Haves

• * 3-5 years in lead generation, performance marketing, or a similar funnel-focused role, ideally in B2B SaaS

Benefits

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements