Business Development Rep - USA

Summary

Appficiency is a global technology and professional services firm that applies enterprise software, automation, and AI to solve complex business challenges. The Business Development Representative will generate and qualify new business opportunities across the NetSuite and broader multi-technology ecosystem by researching accounts, conducting outbound prospecting, engaging decision-makers, and building pipeline for the sales team.

Responsibilities

• Identify and research target accounts and prospects within ERP, CRM, cloud platforms, and AI-driven solutions, with a focus on Trucking & Logistics, regulated industries (government, education), and Engineer-to-Order/Construction
• Execute outbound prospecting campaigns via email, phone, LinkedIn, and other channels to generate qualified leads
• Qualify inbound leads, ensuring they meet ideal customer profile (ICP) criteria before handoff to Account Executives
• Book qualified meetings and demos for the sales team, maintaining a consistent, healthy pipeline
• Maintain accurate, up-to-date records of prospect interactions and pipeline activity in Salesforce and NetSuite
• Collaborate closely with Marketing and Sales to refine messaging, targeting, and campaign effectiveness by vertical
• Meet or exceed monthly and quarterly pipeline generation and activity targets
• Participate in sales enablement training to continuously improve prospecting and qualification skills

Skills

• 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role
• Proven track record of meeting or exceeding pipeline generation or activity quotas
• Excellent verbal and written communication skills, with strong phone and email prospecting ability
• Strong organizational skills and the ability to manage a high volume of outbound activity
• A resilient, coachable mindset with genuine curiosity about prospects' business challenges
• Ability to work independently in a fast-paced, target-driven environment
• Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space
• Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction

Qualifications

Must Haves

• 2-3 years of experience in a Business Development, SDR/BDR, or similar outbound sales role
• Proven track record of meeting or exceeding pipeline generation or activity quotas
• Excellent verbal and written communication skills, with strong phone and email prospecting ability
• Strong organizational skills and the ability to manage a high volume of outbound activity
• A resilient, coachable mindset with genuine curiosity about prospects' business challenges
• Ability to work independently in a fast-paced, target-driven environment

Nice to Haves

• Experience in the Salesforce, NetSuite or other major business application ecosystem or adjacent to SaaS/ERP/CRM space
• Familiarity with Trucking & Logistics, regulated industries (government, education), or Engineer-to-Order/Construction