National Account Manager - Kroger

Summary

Bel is seeking a National Account Manager to support the growth of GoGo SqueeZ brands with Kroger. The role manages customer relationships, identifies account expansion opportunities, develops category and sales strategies, presents to customers, and collaborates with cross-functional teams to achieve distribution, sales, profit, and growth objectives.

Responsibilities

• Business Development & Account Expansion
• Expand existing business by managing key accounts and leveraging new and existing relationships
• Assist the Sales Director in identifying key divisional opportunities
• Utilize the full extent of company resources to increase distribution and ensure ongoing customer satisfaction
• Conduct key customer presentations and develop supporting materials with the marketing team
• Represent the company at trade shows, distributor events, and retailer functions
• Monitor and report on distribution, retail pricing, and competitive activity in a timely fashion
• Category & Sales Management
• Build, update, and interpret multiple business metrics through weekly/monthly reporting
• Implement Category Management best practices with designated brokers, distributors, and retail accounts
• Use internal, syndicated, and customer data to generate external sales insights, recommend SKU rationalization, and identify market trends
• Collaborate with the Sales Director to develop specific planograms
• Cross-Functional Collaboration & Communication
• Partner with cross-functional teams including Category Management, Revenue Growth Management, Sales Operations, Marketing, Demand Planning, Logistics, Customer Service, Finance, and HR
• Communicate effectively and in a timely manner with internal team members
• Manage and report competitive activity such as pricing, promotions, and new product launches
• Oversee customer forecasts, inventory, and demand planning
• Financial Management & Administration
• Work with the Sales Director to achieve budgeted sales, profit, and distribution goals
• Support the annual budget planning process
• Manage assigned financial budgets, including trade deduction management
• Complete all other duties as assigned

Skills

• • •Minimum 2+ years of successful experience in CPG category management or sales.•
• • •Trade management experience required.•
• • Proven analytical skills, including expertise in Circana/Nielsen, Market 6, and 84.51 Stratum
• • Prior experience with Kroger and Center Store is a plus
• • Demonstrates a strong attention to detail and operates effectively in a dynamic environment
• • A passionate sales professional with the ability to lead client calls and close sales
• • Operates with a high level of integrity and consistently models excellence
• • Exhibits exceptional presentation and communication skills, both written and verbal
• • Possesses an entrepreneurial spirit and genuine enthusiasm for business growth
• • Self-motivated, curious, and able to work independently without extensive supervision
• • Proven track record of achieving goals, exceeding sales plans, and acquiring and growing new retail clients
• • Builds relationships quickly and leverages maturity and business acumen to make sound decisions
• • Must be located in Cincinnati, OH
• Up to 30% business travel may be required
• •This is a remote role working from home-based office in Cincinnati, OH area. •
• • Bachelor's degree strongly preferred
• • Experience with Trade Point, 1WS/VIP, Kroger Supplier Hub, and Lavante is preferred

Qualifications

Must Haves

• • •Minimum 2+ years of successful experience in CPG category management or sales.•
• • •Trade management experience required.•
• • Proven analytical skills, including expertise in Circana/Nielsen, Market 6, and 84.51 Stratum
• • Prior experience with Kroger and Center Store is a plus
• • Demonstrates a strong attention to detail and operates effectively in a dynamic environment
• • A passionate sales professional with the ability to lead client calls and close sales
• • Operates with a high level of integrity and consistently models excellence
• • Exhibits exceptional presentation and communication skills, both written and verbal
• • Possesses an entrepreneurial spirit and genuine enthusiasm for business growth
• • Self-motivated, curious, and able to work independently without extensive supervision
• • Proven track record of achieving goals, exceeding sales plans, and acquiring and growing new retail clients
• • Builds relationships quickly and leverages maturity and business acumen to make sound decisions
• • Must be located in Cincinnati, OH
• Up to 30% business travel may be required
• •This is a remote role working from home-based office in Cincinnati, OH area. •

Nice to Haves

• • Bachelor's degree strongly preferred
• • Experience with Trade Point, 1WS/VIP, Kroger Supplier Hub, and Lavante is preferred

Benefits

• Bonus Opportunity: 20%
• Auto Allowance
• 4% match on 401k
• BCBS Medical, dental, vision coverage and PTO available Day 1
• This is a remote role working from home-based office in Cincinnati, OH area.