Marketing Automation Specialist

Summary

BELAY is seeking a Marketing Automation Specialist to support the day-to-day execution and maintenance of its marketing technology and automation systems. The role builds and maintains workflows, emails, forms, lead handoffs, data processes, integrations, reporting, and conversion tracking while partnering across Marketing, Sales, and Service Line teams.

Responsibilities

• As a BELAY Corporate Team member, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision, and core values while fostering a collaborative and positive team environment
• Maintain and administer the HubSpot data model, including lifecycle stages, contact and company properties, custom objects, and the relationships between them, escalating structural issues as needed
• Remediate and help prevent structural data issues by maintaining naming conventions and property governance standards
• Run recurring data quality audits covering duplicates, and retired items in our platforms—Paid Ads, Organic Social, Asana, etc
• Systematically audit and organize channels, platforms, and MarTech so tools and reporting can rely on clean data
• Monitor and QA workflows and automations within techstack to ensure they are functioning correctly, troubleshooting errors or unexpected behavior as needed
• Build, test, QA, and maintain automations, workflows, forms, emails, and related technical processes across HubSpot and the broader MarTech stack
• Implement and maintain behavioral intent tiering to support audience segmentation based on demonstrated intent and engagement
• Identify and reconcile discrepancies between HubSpot and Salesforce, escalating structural synchronization issues as appropriate
• Support conversion tracking and email deliverability, including list health, suppressions, and send QA
• Partner with AEO and SEO owners to translate evolving strategies into tactical execution
• Troubleshoot systems, data, and technical processes to identify issues and implement effective solutions
• Support channel owners with landing page builds, publishing, tagging, testing, and technical setup for evolving AEO and SEO initiatives
• Execute established processes consistently, document procedures, and identify opportunities for automation and process improvement
• Support additional marketing operations projects as assigned
• Build and maintain proficiency across HubSpot, Meta, Google, Asana, and other internal marketing tools
• Leverage AI tools appropriately to support research, troubleshooting, documentation, and workflow efficiency
• Demonstrate resourcefulness in researching solutions, troubleshooting issues, and documenting learnings for future use
• Identify opportunities to improve, standardize, or automate recurring processes

Skills

• * 3+ years of experience in marketing, marketing operations, coordination, administration, or a related role
• * 2+ years of hands-on experience with HubSpot
• * Experience executing detail-oriented processes with a high degree of accuracy
• * Strong written communication and documentation skills
• * Demonstrated ability to learn new systems and processes and execute work independently
• * Strong attention to detail and commitment to accuracy
• * Resourcefulness and persistence in troubleshooting and resolving issues
• * Strong organizational and follow-through skills
• * Ability to manage repetitive, detail-oriented work consistently and effectively
• * Ability to learn new tools, systems, and processes quickly
• * Collaborative and receptive to feedback, with the ability to work effectively across teams
• * Strong written communication and documentation skills
• * Prolonged periods of sitting and computer use
• * Frequent participation in virtual meetings
• * Ability to communicate effectively through video conferencing, email, and phone
• This role requires a dedicated home office, regular use of virtual collaboration tools, and a work schedule that aligns with business needs and BELAY's core collaboration hours
• Occasional travel or flexibility outside standard business hours may be required based on the role
• This role is remote within the U.S
• However, due to employment and tax compliance considerations, we are currently unable to hire employees in the following states: California, New York, Illinois, Oregon
• * Experience with Meta Ads Manager, Google Ads, Asana, or comparable marketing technology platforms
• * Experience with data cleanup, migration, list management, or data governance
• * Familiarity with AI tools for research, documentation, or workflow automation
• * Experience supporting marketing automation, paid media, marketing operations, or project management initiatives

Qualifications

Must Haves

• * 3+ years of experience in marketing, marketing operations, coordination, administration, or a related role
• * 2+ years of hands-on experience with HubSpot
• * Experience executing detail-oriented processes with a high degree of accuracy
• * Strong written communication and documentation skills
• * Demonstrated ability to learn new systems and processes and execute work independently
• * Strong attention to detail and commitment to accuracy
• * Resourcefulness and persistence in troubleshooting and resolving issues
• * Strong organizational and follow-through skills
• * Ability to manage repetitive, detail-oriented work consistently and effectively
• * Ability to learn new tools, systems, and processes quickly
• * Collaborative and receptive to feedback, with the ability to work effectively across teams
• * Strong written communication and documentation skills
• * Prolonged periods of sitting and computer use
• * Frequent participation in virtual meetings
• * Ability to communicate effectively through video conferencing, email, and phone
• This role requires a dedicated home office, regular use of virtual collaboration tools, and a work schedule that aligns with business needs and BELAY's core collaboration hours
• Occasional travel or flexibility outside standard business hours may be required based on the role
• This role is remote within the U.S
• However, due to employment and tax compliance considerations, we are currently unable to hire employees in the following states: California, New York, Illinois, Oregon

Nice to Haves

• * Experience with Meta Ads Manager, Google Ads, Asana, or comparable marketing technology platforms
• * Experience with data cleanup, migration, list management, or data governance
• * Familiarity with AI tools for research, documentation, or workflow automation
• * Experience supporting marketing automation, paid media, marketing operations, or project management initiatives

Benefits

• Remote-first organization; this role is remote within the U.S.