Marketing Automation Manager

Summary

CallMiner is a company focused on AI-powered conversation intelligence and customer experience automation. The Marketing Automation Manager will build, execute, and optimize email, nurture, and event programs in Marketo while managing segmentation, deliverability, reporting, campaign planning, and performance optimization.

Responsibilities

• Build, test, launch, and optimize email, nurture, and event campaigns in Marketo, leveraging automation and AI tools to improve efficiency, personalization, and performance
• Manage the marketing calendar and Kanban board, coordinating priorities, timelines, and stakeholder communications
• Build and optimize smart lists, audience segments, list imports, and targeting strategies
• Monitor campaign health, ensure deliverability best practices, perform QA, and resolve campaign, tracking, and data issues
• Create and maintain reusable templates, landing pages, and program frameworks to improve efficiency and conversion rates
• Analyze campaign performance, identify optimization opportunities, and ensure compliance with email marketing regulations and best practices

Skills

• * Bachelor's degree in Marketing, Communications, Business, or related field
• * 3+ years of hands-on experience with Marketo (or similar MAP), including campaign execution, segmentation, workflow management, and troubleshooting
• * Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation
• * Proven project management and stakeholder management skills
• * Working knowledge of HTML/CSS and email tracking methodologies
• * Strong analytical, organizational, and problem-solving skills
• * Knowledge of email compliance regulations and deliverability best practices
• * Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency
• * Marketo Certified Expert (MCE) or Marketo Certified Practitioner
• * Familiarity with lead scoring, lifecycle management, and attribution reporting
• * Experience with AI-assisted marketing tools and emerging marketing technologies

Qualifications

Must Haves

• * Bachelor's degree in Marketing, Communications, Business, or related field
• * 3+ years of hands-on experience with Marketo (or similar MAP), including campaign execution, segmentation, workflow management, and troubleshooting
• * Strong understanding of email marketing, lead nurturing, lifecycle marketing, and database segmentation
• * Proven project management and stakeholder management skills
• * Working knowledge of HTML/CSS and email tracking methodologies
• * Strong analytical, organizational, and problem-solving skills
• * Knowledge of email compliance regulations and deliverability best practices
• * Experience using AI and automation tools to improve marketing operations, campaign execution, reporting, or workflow efficiency

Nice to Haves

• * Marketo Certified Expert (MCE) or Marketo Certified Practitioner
• * Familiarity with lead scoring, lifecycle management, and attribution reporting
• * Experience with AI-assisted marketing tools and emerging marketing technologies

Benefits

• Quality medical benefits
• Dental benefits
• Vision benefits
• Life insurance
• Disability insurance
• Fitness reimbursement programs
• Tuition reimbursement programs
• 401k matching
• Generous PTO including an annual volunteer day
• Paid maternity leave
• Paid parental leave