Marketing Automation Engineer (Braze)

Summary

inKind connects diners with restaurants through its consumer app, rewards program, and restaurant partnerships. The Marketing Automation Engineer will implement and optimize Braze-based lifecycle campaigns, using data, segmentation, personalization, and technical QA to deliver relevant communications across email, SMS, and push at scale.

Responsibilities

• Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app
• Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls
• Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations
• QA *(Verify)* every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering
• Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch
• Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns
• Write, understand, and document Liquid code to build dynamic content blocks
• Query our data warehouse (Snowflake) using SQL or review API payloads to validate that events and attributes match expected values, QA before launch, as well as triage potential issues
• Use platform-native diagnostic tools (message logs, user lookup, event streams) to diagnose issues without needing an engineer to triage alongside you
• Understand technical limitations of campaigns and recommend well-scoped solutions
• Build precise, multi-condition audience segments using a full range of segmentation capabilities
• Maintain a clean, documented segment library — consolidating redundant definitions and flagging when underlying data changes affect targeting
• Partner with the cross-functional teams to define and action on lifecycle stages (active, lapsing, high-value, etc.) and build reusable and trackable segments that reflect those definitions reliably
• Build and maintain a reusable component library: shared content blocks, brand-compliant modules, and snippet logic the team can use without rebuilding from scratch

Skills

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
• 2+ years of experience with Braze
• Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
• Dynamic templating skills: conditional blocks, variable logic, and live data integrations
• Experience with audience segmentation using behavioral data, custom attributes, and event properties
• Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
• Ability to read API responses and event payloads to self-diagnose data issues without engineering support
• Liquid code proficiency
• Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
• Understanding of email domains/behavior and record management
• SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding
• Familiarity with TCR rules and regulations
• SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building
• Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior
• Familiarity with how CRM data flows from a backend application via REST API or event streaming
• Experience with in-app messaging, content cards, or push notification strategy beyond transactional sends

Qualifications

Must Haves

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
• 2+ years of experience with Braze
• Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
• Dynamic templating skills: conditional blocks, variable logic, and live data integrations
• Experience with audience segmentation using behavioral data, custom attributes, and event properties
• Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
• Ability to read API responses and event payloads to self-diagnose data issues without engineering support
• Liquid code proficiency
• Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
• Understanding of email domains/behavior and record management
• SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding
• Familiarity with TCR rules and regulations

Nice to Haves

• SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building
• Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior
• Familiarity with how CRM data flows from a backend application via REST API or event streaming
• Experience with in-app messaging, content cards, or push notification strategy beyond transactional sends

Benefits

• Generous PTO and company holiday policy + company-paid Short Term Disability
• 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown
• Daily lunches and snacks for in-office team members