Business Development Representative (BDR) - UK/Nordics Markets

Summary

beqom is a high-growth B2B SaaS company powered by Intentional AI that provides tools for pay equity and transparency, compensation, and performance management. The Business Development Representative owns the top of the funnel for the UK and Nordics markets by generating and qualifying enterprise opportunities through outbound prospecting. The role partners with Account Executives and the wider EMEA sales team while maintaining pipeline quality and using modern sales and AI tools.

Responsibilities

• Generate and qualify new business opportunities with UK & Nordics organisations of 1,000+ employees across HR, Compensation & Benefits and Finance functions
• Run multichannel outbound campaigns combining cold calling, email sequences and LinkedIn social selling
• Own the top-of-funnel process for the UK & Nordics market, from first outreach through to a qualified meeting
• Apply the BANT and MEDDIC frameworks to qualify prospects and prioritise the accounts with the strongest fit
• Maintain an accurate, structured pipeline in HubSpot and log every touchpoint
• Coordinate the handover to Account Executives with the context they need to run a strong first call
• Partner with the EMEA sales team to align messaging and share market intelligence on the French Compensation & Benefits landscape
• Use Sales Navigator, Lemlist, Gong and generative AI assistants to sharpen your outreach and call preparation

Skills

• Demonstrated experience in B2B sales, within technology or SaaS, or equivalent experience
• Experience prospecting outbound across cold calling, cold email and social selling
• Engage senior stakeholders credibly from the very first contact
• Analyse a prospect's HR and Compensation & Benefits challenges and qualify the opportunity accordingly
• Native-level French and fluent English (EMEA communications are in English)
• Work confidently with modern sales tools such as HubSpot, Sales Navigator, Lemlist and Gong, or pick them up quickly
• Maintain rigorous CRM hygiene and a structured pipeline
• You write outbound copy that doesn't sound like a template
• Sold into enterprise HR, Total Rewards or Compensation & Benefits functions
• Worked complex, multi-stakeholder B2B sales cycles
• Spoken a Nordic language - Swedish, Danish, Norwegian or Finnish
• You've already played with AI tools (Claude, Clay, Apollo, n8n) and you have opinions about what works
• You have a side project, a newsletter, a Substack, a GitHub, a TikTok, something that shows you build things

Qualifications

Must Haves

• Demonstrated experience in B2B sales, within technology or SaaS, or equivalent experience
• Experience prospecting outbound across cold calling, cold email and social selling
• Engage senior stakeholders credibly from the very first contact
• Analyse a prospect's HR and Compensation & Benefits challenges and qualify the opportunity accordingly
• Native-level French and fluent English (EMEA communications are in English)
• Work confidently with modern sales tools such as HubSpot, Sales Navigator, Lemlist and Gong, or pick them up quickly
• Maintain rigorous CRM hygiene and a structured pipeline
• You write outbound copy that doesn't sound like a template

Nice to Haves

• Sold into enterprise HR, Total Rewards or Compensation & Benefits functions
• Worked complex, multi-stakeholder B2B sales cycles
• Spoken a Nordic language - Swedish, Danish, Norwegian or Finnish
• You've already played with AI tools (Claude, Clay, Apollo, n8n) and you have opinions about what works
• You have a side project, a newsletter, a Substack, a GitHub, a TikTok, something that shows you build things

Benefits

• Remote work arrangement
• A budget for AI tools to test