Summary
GBG Plc develops technology using diverse and reliable data to support identity and address verification and enable safer digital experiences. The Business Development Associate will identify, qualify, and develop new business opportunities by managing inbound leads, supporting account-based marketing, conducting market research, and assisting Account Executives across the sales process.
Responsibilities
- Serve as the first point of contact for inbound leads, conducting discovery and qualification to understand business needs, use cases, and fit
- Route qualified opportunities to the appropriate Account Executive while ensuring a seamless prospect experience
- Monitor and manage 6sense intent and ABM alerts, identifying buying signals and coordinating timely follow-up with Sales
- Conduct account, industry, and stakeholder research to support strategic outreach, customer meetings, and opportunity development
- Partner with Account Executives to prepare for prospect and customer meetings, including account briefs, call plans, and research summaries
- Build and maintain target account and contact lists for ABM campaigns, territory planning, and field marketing initiatives
- Support conference and event planning by researching attendees, identifying target prospects, and coordinating pre-event meeting opportunities
- Conduct market and competitive research to identify trends, opportunities, and potential areas for growth
- Maintain accurate lead, account, and activity data within Salesforce and other sales tools to support pipeline visibility and reporting
Skills
- Strong communication and interpersonal skills, with the confidence to engage prospective customers professionally
- Naturally curious and analytical, with a passion for understanding businesses, industries, and customer challenges
- Excellent organizational and time management skills with strong attention to detail
- Ability to conduct research, synthesize information, and translate findings into actionable insights
- Proactive, self-motivated, and comfortable taking ownership of projects and outcomes
- Collaborative team player who enjoys working across Sales, Marketing, Customer Success, and other functions
- Experience with or interest in sales and marketing technologies such as Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot, or similar platforms
- Comfortable leveraging AI tools and modern technology to improve productivity, research, and customer engagement
Qualifications
Must Haves
- Strong communication and interpersonal skills, with the confidence to engage prospective customers professionally
- Naturally curious and analytical, with a passion for understanding businesses, industries, and customer challenges
- Excellent organizational and time management skills with strong attention to detail
- Ability to conduct research, synthesize information, and translate findings into actionable insights
- Proactive, self-motivated, and comfortable taking ownership of projects and outcomes
- Collaborative team player who enjoys working across Sales, Marketing, Customer Success, and other functions
- Experience with or interest in sales and marketing technologies such as Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot, or similar platforms
- Comfortable leveraging AI tools and modern technology to improve productivity, research, and customer engagement