Integrated Marketing Manager

Summary

Bestow is a vertical technology platform that modernizes the life insurance industry through AI-powered infrastructure and automation. Bestow is seeking an Integrated Marketing Manager to execute demand generation, paid media, account-based marketing, events, attribution, and pipeline programs while partnering with the Director of Integrated Marketing to shape strategy and build scalable marketing processes.

Responsibilities

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels, with a sharp eye on what drives leads and pipeline
• Manage paid media budgets and targeting to maximize efficiency and pipeline contribution
• Contribute to SEO/AEO efforts to ensure Bestow is discoverable at every stage of the buyer journey
• Run the pipeline review cadence with Sales and roll up a marketing-sourced number for the Director to bring into forecasting
• Lead win-loss analysis and feed insights back into targeting and messaging
• Manage Salesforce campaign structures and hygiene to ensure clean attribution and reporting across every program
• Own channel-to-pipeline attribution and ROI reporting across all campaign types, and use it to help shape what the Director prioritizes next
• Manage day-to-day partner/vendor relationships and execute budget allocation across channel, event, and ABM spend, working with the Director to set and adjust those parameters
• Design target account methodology and tiering with Sales, informing and executing against account priorities you help set together with the Director and Sales leadership, and build personalized account-based campaigns
• Track how account engagement correlates to pipeline movement and deal speed
• Activate Product Marketing positioning into channel and ABM campaigns, feeding in-market signals back into battlecards
• Maintain and optimize the martech stack, and run an ongoing testing agenda across channel mix, account plays, and messaging
• Leverage AI tools to accelerate campaign execution, improve targeting, and scale personalization across channels
• Partner closely with the Director of Integrated Marketing, Creative, Product Marketing, Communications, and Sales to help shape — and then execute against — a consistent message and channel strategy
• Execute the lead capture, scoring, and follow-up that connect events to the rest of the demand engine, and report event ROI and pipeline contribution back to the Director
• Ensure every event ties into concurrent digital and nurture campaigns, per the integrated strategy you help shape with the Director, so experiential investment reinforces — rather than sits apart from — other channels

Skills

• • Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology
• • Motivated by owning execution and eager to bring your on-the-ground read on channels, campaigns, and Sales to strategy planning and review sessions
• • A true generalist — you've run paid media, email/nurture, ABM, and events, and you're energized by breadth rather than narrow specialization
• • Comfortable owning the connection between marketing activity and revenue: pipeline reviews, attribution, forecasting contribution, and win-loss analysis
• • Experience building or running ABM programs, including account tiering and personalized account-level campaigns
• • Fluent in Salesforce (or similar CRM) and marketing automation platforms; you know how to structure campaigns for clean reporting
• • Data-driven — you track what matters and use performance data to continuously improve programs
• • A builder's mindset: energized by creating structure and process from scratch as the first hire on a growing team
• • Comfortable with AI-powered marketing tools and excited to use them to work faster and scale personalization
• • A strong collaborator who can work across Marketing, Sales, and external partners (including agencies) to get campaigns out the door and performing
• • Experience in fintech, insurtech, or a platform business is a plus

Qualifications

Must Haves

• • Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology
• • Motivated by owning execution and eager to bring your on-the-ground read on channels, campaigns, and Sales to strategy planning and review sessions
• • A true generalist — you've run paid media, email/nurture, ABM, and events, and you're energized by breadth rather than narrow specialization
• • Comfortable owning the connection between marketing activity and revenue: pipeline reviews, attribution, forecasting contribution, and win-loss analysis
• • Experience building or running ABM programs, including account tiering and personalized account-level campaigns
• • Fluent in Salesforce (or similar CRM) and marketing automation platforms; you know how to structure campaigns for clean reporting
• • Data-driven — you track what matters and use performance data to continuously improve programs
• • A builder's mindset: energized by creating structure and process from scratch as the first hire on a growing team
• • Comfortable with AI-powered marketing tools and excited to use them to work faster and scale personalization
• • A strong collaborator who can work across Marketing, Sales, and external partners (including agencies) to get campaigns out the door and performing

Nice to Haves

• • Experience in fintech, insurtech, or a platform business is a plus

Benefits

• Equity based on role
• Flexible paid time off and parental leave programs
• 100% paid-premium option for medical, dental, and vision insurance
• Lifestyle stipend to support your physical, emotional, and financial wellbeing
• Flexible work-from-home policy and open to remote
• Remote and WFH options, as well as a state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting
• Employee-led diversity, equity, and inclusion initiatives