Paid Search Media Analyst (REMOTE)

Summary

C-4 Analytics is a full-service digital marketing company helping automotive dealerships improve sales, market share, and customer acquisition costs. The Paid Search Media Analyst will own the lifecycle of paid media campaigns, including strategy, execution, optimization, performance analysis, client presentations, and cross-functional collaboration across search, display, and social platforms.

Responsibilities

• Campaign Strategy & Execution: Build, launch, and optimize paid media campaigns across search, display, and social platforms, adjusting campaign pacing and budget allocation to maximize return on ad spend (ROAS)
• Performance Analysis & Optimization: Continuously monitor campaign performance, conduct competitive benchmarking, and analyze data to uncover insights, identify trends, and refine targeting strategies
• Client Engagement & Strategic Leadership: Act as the subject matter expert by leading client presentations, reporting on key metrics, proposing new growth opportunities, and aligning strategies with overall business goals
• Cross-Functional Collaboration: Partner with creative and analytics teams to integrate digital marketing efforts, build compelling ad assets, and streamline campaign execution
• Industry Leadership & Partner Relations: Stay ahead of paid search advancements, build relationships with major ad platform partners, and participate in internal knowledge sharing to introduce cutting-edge tactics

Skills

• Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience)
• 2+ years in digital media planning, automotive marketing, account management, or client services
• Active certifications in Google Analytics and Google Ads (including Advanced Display and Video)
• Hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle
• Proven capability to plan, implement, manage, measure, and report on programmatic digital media campaigns across diverse channels
• A willingness to continually adapt and learn new channels
• Strong capability to research industry statistics, analyze performance data, execute detailed record-keeping, and leverage Google Workspace and internal management systems to evaluate and design programs
• Exceptional written, verbal, and interpersonal skills with the ability to write creative marketing copy across multiple formats, draft professional correspondence, collaborate cross-functionally, and handle sensitive information discretely
• Self-starter with organizational agility, strong time management, and a proactive mindset to delegate tasks, navigate shifting priorities, and flag workflow issues early in a fast-paced environment

Qualifications

Must Haves

• Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience)
• 2+ years in digital media planning, automotive marketing, account management, or client services
• Active certifications in Google Analytics and Google Ads (including Advanced Display and Video)
• hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle
• Proven capability to plan, implement, manage, measure, and report on programmatic digital media campaigns across diverse channels
• a willingness to continually adapt and learn new channels
• Strong capability to research industry statistics, analyze performance data, execute detailed record-keeping, and leverage Google Workspace and internal management systems to evaluate and design programs
• Exceptional written, verbal, and interpersonal skills with the ability to write creative marketing copy across multiple formats, draft professional correspondence, collaborate cross-functionally, and handle sensitive information discretely
• Self-starter with organizational agility, strong time management, and a proactive mindset to delegate tasks, navigate shifting priorities, and flag workflow issues early in a fast-paced environment

Benefits

• Career development programs
• Unlimited paid time off
• Remote work arrangements
• Hybrid work model