Brand Paid Media Manager

Summary

Cursor is building tools to automate coding and create the best experience for professional programmers. The Brand Paid Media Manager will lead top-of-funnel media strategy and execution across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels, while managing budgets, partnerships, creative coordination, and campaign measurement.

Responsibilities

• Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels
• Own media planning, budgeting, forecasting, and allocation across brand campaigns
• Identify the markets, audiences, programs, creators, and cultural moments where our brand can have the greatest impact
• Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors
• Lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms
• Partner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign concepts
• Translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements
• Ensure creative is tailored to each medium while maintaining a consistent brand narrative
• Build testing plans across markets, audiences, messages, formats, frequency, and media mix
• Establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand
• Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact
• Monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities
• Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership
• Stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities

Skills

• • Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TV
• • A track record of managing meaningful media budgets and making disciplined investment decisions
• • Strong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mix
• • Experience working directly with media partners, publishers, networks, or agencies
• • Confidence negotiating placements, pricing, contracts, and added-value opportunities
• • A strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketing
• • Experience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar approaches
• • Excellent creative judgment and the ability to assess whether an idea will translate effectively across different channels
• • An analytical mindset and comfort working with campaign data, spreadsheets, dashboards, and performance models
• • The ability to turn complex results into clear insights and recommendations
• • Strong project-management skills and experience coordinating campaigns with many internal and external stakeholders
• • Comfort operating with a high degree of ownership in a fast-moving environment
• • Curiosity about how media, culture, and audience behavior are changing—and a willingness to test unconventional opportunities
• • Willingness to go above and beyond—this isn't a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business
• • Experience marketing B2B, technology, or developer-focused products is helpful, but not required

Qualifications

Must Haves

• • Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TV
• • A track record of managing meaningful media budgets and making disciplined investment decisions
• • Strong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mix
• • Experience working directly with media partners, publishers, networks, or agencies
• • Confidence negotiating placements, pricing, contracts, and added-value opportunities
• • A strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketing
• • Experience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar approaches
• • Excellent creative judgment and the ability to assess whether an idea will translate effectively across different channels
• • An analytical mindset and comfort working with campaign data, spreadsheets, dashboards, and performance models
• • The ability to turn complex results into clear insights and recommendations
• • Strong project-management skills and experience coordinating campaigns with many internal and external stakeholders
• • Comfort operating with a high degree of ownership in a fast-moving environment
• • Curiosity about how media, culture, and audience behavior are changing—and a willingness to test unconventional opportunities
• • Willingness to go above and beyond—this isn't a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business

Nice to Haves

• • Experience marketing B2B, technology, or developer-focused products is helpful, but not required