Paid Media Manager

Summary

Silverback Strategies is a performance marketing agency that helps marketers grow and adapt to change. The Paid Media Manager will lead paid media strategy and execution for assigned client accounts, manage client relationships and deliverables, and improve marketing performance through campaign optimization, reporting, testing, and collaboration with SEO, Analytics, and Creative teams.

Responsibilities

• Client Ownership: Responsible for the strategy development, innovation, and tactical execution + performance of small-but-impactful portfolio Paid Media client accounts. (3-5 clients)
• Hitting Client Goals: Plan, implement and audit paid media campaigns & strategies that align with client KPIs, marketing, and business goals
• Hands-on-keys Execution: Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Client-Facing / Account Management: Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Testing & Innovation: Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
• Reporting: Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Project Management: Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Creative Strategy: Collaborate with Silverback's Creative Director and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
• Know Your Client's Business: Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
• Teamwork & Collaboration: Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
• Professional Growth: Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance

Skills

• A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE
• Previous performance agency experience is a MUST-HAVE!
• Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)
• You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients
• Being able to build & execute winning Paid Media strategies across multiple industries is crucial — but your ability to tie Media wins to a measurable impact on the clients' business, revenue, etc is what will make you a superstar
• You MUST have prior experience taking "full ownership" of client(s) in a similar vein in order to succeed at Silverback
• You'd rather take a big swing and miss than sit around twiddling your thumbs
• You're energized by & thrive in an environment where no two days are the same, and results are king
• You're relentlessly curious, eager to learn, and willing to make mistakes in the name of progress & growth
• You're a whiz in Excel and/or Google Sheets
• Complex sets of data don't throw you, and you're comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients
• Feedback fuels you
• You lean into change, sharpen your skills, and push yourself and your team to get better every day
• You run a clean calendar and keep priorities straight
• Competing demands don't throw you

Qualifications

Must Haves

• A minimum of 3+ years of paid media agency experience - ideal candidate has 3-5 YOE
• Previous performance agency experience is a MUST-HAVE!
• Must-have experience managing both Paid Search and Social campaigns. (Main platforms are Google & Meta; secondary platforms are LinkedIn and TikTok)
• You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the Paid Media engagement with your assigned clients
• Being able to build & execute winning Paid Media strategies across multiple industries is crucial — but your ability to tie Media wins to a measurable impact on the clients' business, revenue, etc is what will make you a superstar
• You MUST have prior experience taking "full ownership" of client(s) in a similar vein in order to succeed at Silverback
• You'd rather take a big swing and miss than sit around twiddling your thumbs
• You're energized by & thrive in an environment where no two days are the same, and results are king
• You're relentlessly curious, eager to learn, and willing to make mistakes in the name of progress & growth
• You're a whiz in Excel and/or Google Sheets
• Complex sets of data don't throw you, and you're comfortable analyzing & breaking down data using GA4 and other tools to produce clear, insightful, and meaningful reports for clients
• Feedback fuels you
• You lean into change, sharpen your skills, and push yourself and your team to get better every day
• You run a clean calendar and keep priorities straight
• Competing demands don't throw you

Benefits

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Virtual Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match
• Fully remote work arrangement