Media Manager

Summary

Driven Brands is an automotive services company with a portfolio of automotive service brands. The Media Manager oversees the tactical execution, operational management, and performance monitoring of paid media campaigns, including campaign setup, budget pacing, optimization, quality assurance, and reporting. The role collaborates with brand teams, media agencies, analytics, CRM, website, SEO, and media operations teams.

Responsibilities

• Influence and work between media agency and brand team to keep work moving forward, in support of the media strategy
• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time
• Manage campaign setup, trafficking, and implementation across paid media platforms
• Conduct quality assurance (QA) on media buys, targeting parameters, tagging, and creative rotations
• Monitor budget pacing and delivery to ensure campaigns remain within spend targets
• Identify and implement in-flight optimizations within established guardrails
• Maintain detailed documentation including media plans, campaign specs, timelines, and learnings
• Track campaign performance against defined benchmarks and KPIs
• Monitor in-flight results and flag performance trends, risks, and opportunities
• Ensure budget pacing remains within acceptable thresholds (e.g., ±5%)
• Escalate performance issues, optimization opportunities, or operational risks to the Director of Media
• Work with media analytics to develop and maintain weekly and monthly performance reporting across campaigns and channels
• Partner with internal analytics team and external agencies to support:
• Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates
• Performance insights
• Test design analysis and readouts
• Ensure brand goals and direction are implemented by media agency
• Coordinate with the Website & SEO team on landing page performance, tracking implementation, and traffic quality signals
• Partner with Media ops on audience segmentation, suppression strategies, and retargeting usage
• Working with Media ops, ensure proper tagging, tracking, and audience integration across campaigns
• Maintain strong coordination with internal teams and agency partners to ensure operational alignment

Skills

• 4–6+ years of experience in paid media, digital marketing, or media operations
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation
• Collaborative, accountable, and energized by execution
• Bachelor's degree required
• MBA a plus

Qualifications

Must Haves

• 4–6+ years of experience in paid media, digital marketing, or media operations
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation
• Collaborative, accountable, and energized by execution
• Bachelor's degree required

Nice to Haves

• MBA a plus

Benefits

• Supplemental pay types may include commissions or bonus incentives, depending on the role.
• Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.
• Get early access to 50% of your earned wages at any time through our myFlexPay program.