Marketing Generalist

Summary

EAM-Mosca Corp. is a market leader in end-of-line automated packaging machinery and consumable strapping solutions. The Marketing Generalist will support the Marketing Team by creating, executing, and analyzing marketing initiatives to attract new customers, gain market share, and expand brand recognition.

Responsibilities

• Identify, track and report on the actions and communications of EAM-Mosca competitors to establish a thorough understanding of the strengths and weaknesses of their products and services in order to help us build appropriate market-gain strategies
• Generate a content calendar for EAM-Mosca’s Social Media platforms working with designers, copywriters and GroupMosca partners to boost the reach and effectiveness of our social posts and outreach efforts
• Support the Marketing and Sales teams as instructed to plan, organize and analyze our annual trade show strategies. Will include but is not limited to: researching new show/expo opportunities and sponsorships, managing show/expo calendar/database, packing/shipping trade-show assets, organizing attendee schedules and hotel accommodations, preparing exhibit documentation, ordering giveaways and support items, preparing pre-show website dashboards and processing new customer leads
• Work with the Director of Marketing and Marketing Lead Specialist to review customer acquisition funnel activities and assist in executing new customer connection and retention initiatives
• Assist the Director of Marketing with processing, tracking and analyzing department expenses to generate accurate budgets and forecasts. Will include purchase order entries, invoice submissions, department expense database and report maintenance, and vendor RFPs
• Work with Marketing and other EAM-Mosca teams as needed This will include but is not limited to development/deployment, case study creation, sales transaction data analysis and customer testimonial acquisition
• Assist and provide back-up for Sale Quote Administrator as needed. Will include working in Salesforce to generate and distribute customer quotes during times of peak demand or for vacation coverage
• May include but not limited to working with Sales Team on special customer-specific projects, participating on EAM-Mosca product/services committees, working with external vendors or industry partners, etc

Skills

• Comparable industry experience will be considered in lieu of education
• A team player with strong organizational and time management skills are essential
• Must be comfortable working with others to prioritize projects and workload in a fast-paced environment
• Bachelor's degree in marketing, Communications, or Business Administration preferred
• 2-5 years of experience in marketing, communications or related role
• Demonstrated knowledge of traditional and digital marketing principles
• Analytical mindset with ability to interpret marketing performance data a strong plus
• Willingness to take ownership of assigned projects, utilize available resources, follow-through to completion, and learn from experience
• Able to focus on goals, identify potential obstacles, develop appropriate tactics to achieve desired results
• Proficiency in Microsoft Office Suite including Excel and PowerPoint
• Experience Social Media content tools and best practices is a plus
• Strong written and verbal communication skills with proven ability to develop/edit compelling marketing copy for email, website, social media, print placements and presentations

Qualifications

Must Haves

• Comparable industry experience will be considered in lieu of education
• A team player with strong organizational and time management skills are essential
• Must be comfortable working with others to prioritize projects and workload in a fast-paced environment

Nice to Haves

• Bachelor's degree in marketing, Communications, or Business Administration preferred
• 2-5 years of experience in marketing, communications or related role
• Demonstrated knowledge of traditional and digital marketing principles
• Analytical mindset with ability to interpret marketing performance data a strong plus
• Willingness to take ownership of assigned projects, utilize available resources, follow-through to completion, and learn from experience
• Able to focus on goals, identify potential obstacles, develop appropriate tactics to achieve desired results
• Proficiency in Microsoft Office Suite including Excel and PowerPoint
• Experience Social Media content tools and best practices is a plus
• Strong written and verbal communication skills with proven ability to develop/edit compelling marketing copy for email, website, social media, print placements and presentations