Founding Growth Marketer for an AI-powered lifestyle coaching company

Summary

FitMate Coach is an AI-powered lifestyle coaching company that combines certified human coaching with AI to make nutrition and strength support more accessible. The Founding Growth Marketer will own consumer acquisition across paid social, creative, landing pages, funnel optimization, organic growth, lifecycle marketing, attribution, and performance reporting while working directly with the founder.

Responsibilities

• Run the Meta account day-to-day — structure, audiences, bidding, exclusions, scaling and pulling back
• Ship creative at volume: brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week
• Build and test the landing pages and funnel — quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half
• Keep tracking and attribution honest — pixel and CAPI, events, UTMs, post-purchase survey, and a view of blended CAC we'd both bet the budget on
• Extend where the math works — Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates. Meta first, then whatever earns its place
• SEO and AI search — build out our/learn library so we get found in Google and cited by ChatGPT, Claude and Perplexity when someone asks what to do about muscle loss on a GLP-1
• Organic social — Instagram, TikTok and YouTube Shorts, with the same hooks you're already testing in paid. Winning organic becomes paid creative and back again
• Community — Reddit and Facebook groups where these conversations actually happen, showing up usefully rather than posting links
• Lifecycle — email and SMS from first click through to retention, so paid isn't carrying the whole funnel
• Own the dashboard — spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, CAC by channel and cohort, retention and payback. Reported weekly, without being chased

Skills

• You've spent **2–4 years running paid social for a consumer product** — D2C, subscription or app — with your own hands in the account, not through an agency
• You've **owned real Meta budget** and can talk through a month where CAC moved the wrong way, what you diagnosed, and what you did
• You know your numbers cold and **can show us a creative test you ran that worked** — the hypothesis, the variants, the result
• You're **creative and analytical at once**: you can write the hook and read the cohort report, and you don't think those are two different people's jobs
• You **iterate fast** — weekly creative cycles, not quarterly campaigns — and you're comfortable being wrong in public and moving on
• You've touched the **organic side** too: SEO, content, or a social account you grew yourself
• You're early in your career and want a **founding seat rather than a rung on a ladder** — no manager, no support staff, no playbook
• You write well. Most of this job is a sentence landing on someone scrolling at 11pm
• You **care about health, fitness and behaviour change** personally. This is a product people trust with their bodies, and it shows in the work when you mean it
• Worked on health, fitness, wellness or telehealth — you know what you can and can't say in an ad
• Shot or edited your own creative, or run a creator and UGC pipeline
• Run a subscription funnel where retention and payback mattered more than first purchase
• Built your own automations — n8n, Zapier, scripts, LLM workflows — to remove your manual work

Qualifications

Must Haves

• You've spent **2–4 years running paid social for a consumer product** — D2C, subscription or app — with your own hands in the account, not through an agency
• You've **owned real Meta budget** and can talk through a month where CAC moved the wrong way, what you diagnosed, and what you did
• You know your numbers cold and **can show us a creative test you ran that worked** — the hypothesis, the variants, the result
• You're **creative and analytical at once**: you can write the hook and read the cohort report, and you don't think those are two different people's jobs
• You **iterate fast** — weekly creative cycles, not quarterly campaigns — and you're comfortable being wrong in public and moving on
• You've touched the **organic side** too: SEO, content, or a social account you grew yourself
• You're early in your career and want a **founding seat rather than a rung on a ladder** — no manager, no support staff, no playbook
• You write well. Most of this job is a sentence landing on someone scrolling at 11pm
• You **care about health, fitness and behaviour change** personally. This is a product people trust with their bodies, and it shows in the work when you mean it

Nice to Haves

• Worked on health, fitness, wellness or telehealth — you know what you can and can't say in an ad
• Shot or edited your own creative, or run a creator and UGC pipeline
• Run a subscription funnel where retention and payback mattered more than first purchase
• Built your own automations — n8n, Zapier, scripts, LLM workflows — to remove your manual work

Benefits

• Remote work arrangement
• A bonus tied to the numbers you own — acquisition volume at target CAC, not vanity metrics.