Marketing Representative (Remote - Northeast USA)

Summary

Great American Insurance Group is an insurance company with an Executive Liability Division that provides management liability insurance products. The company is seeking a Marketing Representative to develop relationships with agents and brokers, market products, support business development, and facilitate access to Executive Liability Division offerings across the Northeast region.

Responsibilities

• Initiates contact with current and prospective new business partners
• Markets ELD products/services through interaction (correspondence, phone, in person, digital media, etc.) with agencies and brokers
• Tracks statistics on prospect lists, hit ratios, business retention and new business production
• Develops and employs innovative, creative and resourceful methods for achieving new business development
• Works collaboratively with management to develop, monitor, and adapt a business/marketing plan for area of responsibility and to support division goals
• Participates in the development of agency or broker business goals
• May support underwriting in fact gathering, underwriting, and pricing of renewals
• May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business
• May promote additional coverage/programs to existing accounts
• Responsible for achieving premium development and retention/persistency goals
• Builds strategic relationships with business partners (agents, brokers, producers) to achieve targeted profit goals of the division
• Regularly corresponds and visits with agencies and brokers. Monitors the delivery of excellent customer service and follows-up on any customer concerns that need to be addressed
• May assist with coordinating/transferring books of business and ongoing contract management
• Identifies issues/potential issues and triages to appropriate staff to resolve
• Provides continuing education and support to assigned agents regarding ELD products, programs, product line news/issues, eligibility guidelines, risk, and pricing philosophy
• May author/distribute promotional correspondence (newsletters, pamphlets, etc.) and/or marketing collateral to existing and potential agents and/or customers
• Plans and hosts both internal and external events to achieve area/regional marketing initiatives
• Maintains familiarity with competitors and market conditions. May be required to gather, analyze, and maintain competitive information. May utilize a Customer Relationship Management (CRM) database to improve services or target marketing efforts
• Collaborates with other business units on cross-marketing efforts
• Collaborates with regional underwriters and underwriting product managers to enhance knowledge of ELD products, share producer information, and coordinate marketing travel
• Attends industry and association events
• Performs other duties as assigned

Skills

• Applicants must be authorized to work in the United States without the need for current or future sponsorship
• Strong communication skills are a must for this position
• Bachelor's Degree in Marketing, Business, Communications, or a related field or equivalent experience
• Generally, 3 to 5 years of experience in a marketing role, preferably within the insurance industry

Qualifications

Must Haves

• Applicants must be authorized to work in the United States without the need for current or future sponsorship
• Strong communication skills are a must for this position
• Bachelor's Degree in Marketing, Business, Communications, or a related field or equivalent experience
• Generally, 3 to 5 years of experience in a marketing role, preferably within the insurance industry

Benefits

• Remote work arrangement
• Full-time employees have access to medical, dental, and vision coverage, wellness plans, parental leave, adoption assistance, and tuition reimbursement.
• Full-time and eligible part-time employees also enjoy Paid Time Off and paid holidays, a 401(k) plan with company match, an employee stock purchase plan, and commuter benefits.