Performance Marketing/Growth Manager (App Campaigns)

Summary

IDT is a communications and financial services company. The Mobile Performance Marketing Manager will execute and scale paid mobile acquisition campaigns for the Boss Money and Boss Revolution apps, using channel strategy, creative testing, funnel analysis, and data-driven optimization to grow the user base.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
• Identify areas of improvement by analyzing performance data and converting insights into clear actions
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis

Skills

• 3+ years managing paid campaigns in a UA, performance marketing or growth role
• B2C + App acquisition experience needed
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
• Fluent in English, written and spoken
• Only accepting applicants from LATAM
• Experience working with Tableau
• Experience with fintech, remittance, or financial apps
• Familiarity with MMPs
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation)
• Experience with influencer marketing

Qualifications

Must Haves

• 3+ years managing paid campaigns in a UA, performance marketing or growth role
• B2C + App acquisition experience needed
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
• Fluent in English, written and spoken
• Only accepting applicants from LATAM

Nice to Haves

• Experience working with Tableau
• Experience with fintech, remittance, or financial apps
• Familiarity with MMPs
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation)
• Experience with influencer marketing

Benefits

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program – get rewarded for helping us grow the team with talented people.
• Company-supported English classes to enhance your professional growth.