Creative Strategist (IronBlood)

Summary

Inkitt is an AI-powered entertainment company that discovers stories and develops them into books, screen content, and streaming experiences. The Creative Strategist will develop and optimize paid and organic creative strategies for Ironblood, creating scripts, briefs, ads, and experiments that drive installs and audience engagement across social media platforms.

Responsibilities

• Watch series to extract key tropes and scenes; synthesize into punchy hooks and creative briefs engineered to drive installs across paid social media channels including Meta, TikTok, and YouTube
• Write net new “deleted scenes” and/or optimized versions of scenes for short attention spans and maximum drama
• Work with AI-powered motion graphic designers to turn your scripts into ads, owning the creative vision
• Develop paid and organic strategies to make series go viral
• Stay deeply plugged into trends on social media and in discussion forums to identify trending content and formats before they peak
• Own the paid creative production lifecycle for User Acquisition campaigns, working with designers and providing feedback as they execute on your briefs
• Work with the UA team to translate performance data into creative insights that inform iterations and new concepts
• A/B testing: learn to think like a scientist, running creative experiments to inform and constantly optimize your creative strategy
• Partner with screenwriters to produce ads for prospective Ironblood adaptations
• Research and develop audience personas to inform your creative strategy

Skills

• 2+ years of experience in creative strategy or content marketing, ideally in a role that involves use of social analytics or data and in a fast-paced environment
• Copywriting and/or screenwriting skills built for social media and short attention spans. You know how to grab attention and build an emotional arc that leaves the viewer desperate to find out what happens next
• A genuine love of all fiction: ideally action, sci-fi, fantasy, thriller, superheroes, and more!
• Interest in the online gaming space and narrative-driven digital formats
• Active engagement on social media, particularly YouTube, TikTok, Meta–and in forums like Reddit and Discord. You know what's trending, what tropes are having a moment, and what's coming next
• Experience creating content for social media
• Strong analytical instincts and/or a hunger to learn: comfortable in Google Sheets/Excel and able to connect creative decisions to data
• Proficiency with creative tools: CapCut, Premiere Pro, Canva, and/or AI video tools
• A bias toward action. You move fast, learn fast, and stay curious!
• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

Qualifications

Must Haves

• 2+ years of experience in creative strategy or content marketing, ideally in a role that involves use of social analytics or data and in a fast-paced environment
• Copywriting and/or screenwriting skills built for social media and short attention spans. You know how to grab attention and build an emotional arc that leaves the viewer desperate to find out what happens next
• A genuine love of all fiction: ideally action, sci-fi, fantasy, thriller, superheroes, and more!
• Interest in the online gaming space and narrative-driven digital formats
• Active engagement on social media, particularly YouTube, TikTok, Meta–and in forums like Reddit and Discord. You know what's trending, what tropes are having a moment, and what's coming next
• Experience creating content for social media
• Strong analytical instincts and/or a hunger to learn: comfortable in Google Sheets/Excel and able to connect creative decisions to data
• Proficiency with creative tools: CapCut, Premiere Pro, Canva, and/or AI video tools
• A bias toward action. You move fast, learn fast, and stay curious!
• Autonomous
• Bring solutions instead of problems
• Data driven
• Quick to action
• A high functioning workaholic
• Looking for exponential career growth
• Have lots of fun building a generational AI x Entertainment company

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and CandyJarTV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco