Demand Generation Manager

Summary

A-LIGN provides cybersecurity compliance programs and audit management technology. The Demand Generation Manager executes and optimizes demand generation programs, including paid media, webinars, account-based marketing, and content-driven nurture campaigns, to increase brand awareness, generate qualified leads, and drive pipeline growth. The role analyzes funnel performance, manages budgets, and uses data-driven insights to improve campaign effectiveness.

Responsibilities

• Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication — optimizing each for brand visibility and pipeline contribution
• Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders
• Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets
• Test and evaluate emerging or underutilized channels — including podcast sponsorships, newsletters, virtual events, and third-party lead programs — to identify incremental pipeline opportunities
• Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement
• Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene

Skills

• * Bachelor's degree in marketing, business, communications, advertising, or other relevant field
• * 3+ years of B2B demand generation or digital marketing experience
• * Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
• * Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
• * Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
• * Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
• * Highly organized and execution-oriented — you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
• * Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
• * Strong creative and copywriting instincts – you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
• * Great web fundamentals with a strong perspective on conversion rate and website performance optimization
• * Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
• * Strong attention to detail, with a drive to continuously raise the quality and impact of your work
• Exposure to the cybersecurity, compliance, or professional services industry is a plus

Qualifications

Must Haves

• * Bachelor's degree in marketing, business, communications, advertising, or other relevant field
• * 3+ years of B2B demand generation or digital marketing experience
• * Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners
• * Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot
• * Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions
• * Strong analytical mindset with the ability to translate campaign data into actionable insights; comfortable building and presenting performance dashboards and reports
• * Highly organized and execution-oriented — you build structure around programs, manage timelines without oversight, and hold yourself accountable to outcomes
• * Effective cross-functional collaborator with a track record of working well with Sales, BDR, Content, and Product Marketing to launch integrated programs
• * Strong creative and copywriting instincts – you can write compelling ad copy and landing pages, and you have a genuine point of view on what makes creative work
• * Great web fundamentals with a strong perspective on conversion rate and website performance optimization
• * Self-motivated and comfortable operating in a fast-moving environment where priorities shift and agility is valued
• * Strong attention to detail, with a drive to continuously raise the quality and impact of your work

Nice to Haves

• Exposure to the cybersecurity, compliance, or professional services industry is a plus

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours