Growth Marketer

Summary

Just Appraised builds software using natural language processing and AI to help local governments work faster, more accurately, and efficiently. The Growth Marketer will build and run full-stack demand generation and customer marketing programs, including email lead generation, webinars, case studies, customer expansion initiatives, and light product marketing.

Responsibilities

• Own marketing programs that drive expansion within our existing customer base, partnering closely with Customer Success on cross-sell and upsell plays. This is one of the biggest open opportunities in the function today
• Build a customer marketing motion (updates, community/advocacy touchpoints, lifecycle comms, customer advisory, customer reference program) that increases engagement and gives Sales and CS more to work with
• Stand up proactive, always-on lead gen email programs. This channel doesn't exist today, so the first job is building it, not just optimizing something already running
• Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated)
• Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences
• Partner with Sales, CS, and internal subject matter experts to source content and speakers
• Report on registration, attendance, and pipeline contribution
• Source, write, and publish customer case studies that give Sales credible proof points to use in active deals
• Coordinate with Customer Success to identify strong stories and get them through approval
• Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input
• Comfortable building clean, on-brand visual assets (slides, one-pagers, social graphics) without needing to hand every asset to a designer

Skills

• B2B marketing experience, demand-gen leaning, ideally in B2B SaaS
• Hands-on experience running email marketing programs end to end, not just briefing someone else
• Experience owning webinars start to finish, not just one piece of the process
• Comfortable writing customer case studies and shepherding them through internal and customer approval
• Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist
• GovTech marketing experience
• Some exposure to product marketing (positioning, launch content, sales enablement)
• Design/visual skills
• Salesforce
• Hubspot
• Zoom Webinar

Qualifications

Must Haves

• B2B marketing experience, demand-gen leaning, ideally in B2B SaaS
• Hands-on experience running email marketing programs end to end, not just briefing someone else
• Experience owning webinars start to finish, not just one piece of the process
• Comfortable writing customer case studies and shepherding them through internal and customer approval
• Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist

Nice to Haves

• GovTech marketing experience
• Some exposure to product marketing (positioning, launch content, sales enablement)
• Design/visual skills
• Salesforce
• Hubspot
• Zoom Webinar

Benefits

• Fully remote work arrangement
• Globally connected, locally supported online community
• Supportive parental leave with time and support to adjust
• Generous home office and equipment stipend
• Flexible work arrangements
• Continuous learning opportunities