Entry-Level Digital Marketing & Content Specialist

Summary

Ketterer, Browne & Davani, LLC (KBD Attorneys) is a personal injury law firm expanding its digital marketing capabilities. The Entry-Level Digital Marketing & Content Specialist will create, publish, and distribute multimedia content across websites and social media using AI tools, while maintaining compliance with legal advertising, privacy, accuracy, and ethical standards.

Responsibilities

• Efficiently create and publish WordPress blog posts based on: + News reports + Publicly available information + Internal firm content
• Use Jetpack or similar plugins to convert blog posts into social media deliverables
• Produce and schedule engaging posts for: + Facebook + Instagram + TikTok + X (Twitter) + YouTube + Snapchat + Other emerging channels
• Create short-form video content, captions, and visual assets
• Use modern AI tools to: + Transform source material into first drafts + Generate graphics, social media posts, short videos, and blog content + Create a streamlined content pipeline from idea to the final asset
• Follow firm content guidelines, brand voice, and editing standards
• Ensure all content complies with: + Professional conduct rules for attorney advertising + Privacy, accuracy, and ethics requirements
• Assist with posting and managing simple paid social ads, including boosted posts and lightweight campaigns
• Vendor and technology selection and oversight
• Marketing strategy and execution
• Managing external partners and freelancers
• Analytics and reporting
• Budget planning

Skills

• Experience using: * WordPress * Jetpack * Canva, CapCut, Nano or similar tools * AI platforms (ChatGPT, Claude, Midjourney, Runway, etc.) * Understanding of AI capabilities and limitations (hallucinations, compliance issues, bias, etc.)
• Prior experience in a personal injury or other legal environment (a plus)
• Multilingual candidates strongly encouraged
• Strong writing skills and attention to detail
• Ability to manage time, meet deadlines, and work independently

Qualifications

Nice to Haves

• Experience using: * WordPress * Jetpack * Canva, CapCut, Nano or similar tools * AI platforms (ChatGPT, Claude, Midjourney, Runway, etc.) * Understanding of AI capabilities and limitations (hallucinations, compliance issues, bias, etc.)
• Prior experience in a personal injury or other legal environment (a plus)
• Multilingual candidates strongly encouraged
• Strong writing skills and attention to detail
• Ability to manage time, meet deadlines, and work independently

Benefits

• Remote or hybrid work arrangement
• Hands-on experience with digital marketing in the legal industry
• Significant upward potential, with the opportunity to grow into a Marketing Director position