L
Learntastic
Posted 62 days agoVerified live 15h ago
Marketing Generalist
Brief overview
Remote
1+ yrsMinimum
WordPressSalesforce CRMAdobe PhotoshopAdobe IllustratorAdobe InDesignPowerPointGoogle AnalyticsGoogle AdsMarketing CampaignsSegmentationContent StrategyBasic SEO
About the company
L
Learntasticlearntastic.com
Effective learning underpins all social growth.
Job description
Summary
LearnTastic is a fast-growing online education platform providing accredited continuing-education and compliance courses for professionals across industries. They are seeking a Marketing Generalist who can manage various marketing tasks including website updates, campaign execution, and analytics while collaborating with different departments.
Responsibilities
- Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress
- Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows
- Manage and update records, leads, and campaign data within Salesforce CRM
- Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Build and format PowerPoint presentations for sales, leadership, and internal use
- Monitor and report on website and campaign performance using Google Analytics
- Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting
- Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination
- Collaborate with sales, leadership, and other departments to align marketing efforts with business goals
- Social Media Posting and Monitoring
Skills
- 1–3 years of marketing experience (internships count)
- Hands-on experience editing websites in WordPress
- Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong PowerPoint skills — building clean, professional, on-brand decks
- Familiarity with Google Analytics and Google Ads
- Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO
- Strong attention to detail and comfort managing multiple projects at once
- Clear written and verbal communication skills
- Experience in a B2B or manufacturing/industrial marketing environment
- Basic HTML/CSS knowledge for email or web tweaks
- Elementor or page-builder experience within WordPress
- Experience supporting multi-brand or multi-entity marketing efforts
Qualifications
Must Haves
- 1–3 years of marketing experience (internships count)
- Hands-on experience editing websites in WordPress
- Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong PowerPoint skills — building clean, professional, on-brand decks
- Familiarity with Google Analytics and Google Ads
- Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO
- Strong attention to detail and comfort managing multiple projects at once
- Clear written and verbal communication skills
Nice to Haves
- Experience in a B2B or manufacturing/industrial marketing environment
- Basic HTML/CSS knowledge for email or web tweaks
- Elementor or page-builder experience within WordPress
- Experience supporting multi-brand or multi-entity marketing efforts
Benefits
- This is a remote position.
