Field Marketing Manager

Summary

Litify is a legal technology company providing an AI-native platform for law firms and corporate legal departments. The Field Marketing Manager will own field programs and events from strategy through execution and follow-up, partnering with Sales, Customer Success, Marketing, and creative teams to drive brand awareness, attendance, pipeline, and business impact.

Responsibilities

• Plan and run Litify-hosted field events: executive dinners, roundtables, happy hours, workshops, and regional roadshows from ideation to execution, with a clear plan for what success looks like
• Organize and lead trade shows and industry conferences: from choosing the right activations and sponsorships to booth strategy, the hosted events around each show, and on-site meetings, making sure we maximize our presence and ROI
• Treat every event as a brand activation: partner with our creative team to bring the Litify brand to life, from booth design and on-site experience to content, giveaways, and every attendee touchpoint
• Own your program calendar end to end: budget, venues, vendors, logistics, invites, promotion, on-site execution, and post-event follow-up, including setting targets and measuring business impact
• Partner closely with Sales on events:picking the right target markets and accounts, identifying the audience, driving attendance, and turning events into pipeline
• Support partner and customer events as part of our broader brand and GTM strategy: building activations that grow these relationships, deliver a great brand experience, and help expand our book of business
• Track and report on what's working: attendance, pipeline generated and influenced, and ROI- and use it to shape what comes next
• Collaborate with the full marketing team on pre- and post-event strategy, data and analysis, and design, while making sure everything is tracked
• Travel to events as needed (roughly 25–30%)

Skills

• 3–5 years of field or event marketing experience, ideally in B2B SaaS
• A track record of owning programs end to end, not just executing someone else's plan
• Highly organized, with excellent project management: you can juggle multiple events, budgets, and deadlines without dropping anything, and you know how to prioritize based on impact and timing
• A business-first mindset: you start with the outcome, design the strategy and experience to deliver it, and always push for what moves the business forward
• Comfort working with Sales and senior stakeholders, and confidence in front of customers and executives
• Hands-on experience with Salesforce and event or marketing automation tools (Splash a plus)
• Comfortable in a fast-paced, dynamic environment where priorities can shift
• Autonomous, driven, and collaborative: you see what needs to happen, take ownership, and bring people along
• A strong eye for brand and design – you know what makes an event feel premium and memorable
• Experience marketing to legal, professional services, or enterprise audiences
• Customer marketing or community experience
• Experience with executive-level events (GCs, managing partners, C-suite)

Qualifications

Must Haves

• 3–5 years of field or event marketing experience, ideally in B2B SaaS
• A track record of owning programs end to end, not just executing someone else's plan
• Highly organized, with excellent project management: you can juggle multiple events, budgets, and deadlines without dropping anything, and you know how to prioritize based on impact and timing
• A business-first mindset: you start with the outcome, design the strategy and experience to deliver it, and always push for what moves the business forward
• Comfort working with Sales and senior stakeholders, and confidence in front of customers and executives
• Hands-on experience with Salesforce and event or marketing automation tools (Splash a plus)
• Comfortable in a fast-paced, dynamic environment where priorities can shift
• Autonomous, driven, and collaborative: you see what needs to happen, take ownership, and bring people along

Nice to Haves

• A strong eye for brand and design – you know what makes an event feel premium and memorable
• Experience marketing to legal, professional services, or enterprise audiences
• Customer marketing or community experience
• Experience with executive-level events (GCs, managing partners, C-suite)

Benefits

• A bonus
• Fully remote, with the exception of employees living in New York City and New Jersey
• For NYC/NJ employees, a hybrid schedule involving working in the Manhattan office 6 days a month