Customer Marketing Manager

Summary

Litmos is a Learning Acceleration Platform that helps organizations build workforce, partner, and customer capabilities through learning technology, content, services, and integrations. The Customer Marketing Manager will own customer growth, retention, and partner marketing programs, using customer data, marketing automation, CRM, and AI to drive adoption, expansion, and retention.

Responsibilities

• Own customer marketing programs that support expansion, from strategy through execution and measurement
• Segment the customer base to identify where additional Litmos solutions could address an emerging need or create greater value
• Build campaigns that introduce relevant capabilities without making every customer communication feel like a sales pitch
• Equip Customer-facing teams with value narratives, campaigns, and assets that create a clear path to expansion
• Measure customer engagement, solution adoption, and expansion pipeline influenced by your programs
• Partner with Customer Success to turn account health, adoption, and engagement signals into targeted marketing programs
• Build proactive lifecycle campaigns that reinforce value and keep customers engaged well before renewal
• Develop communications for under-engaged or at-risk customer segments as part of a broader retention strategy
• Contribute the marketing strategy, positioning, and communications for new retention initiatives
• Test what works across different customer segments, measure honestly, and change course when the results aren’t there
• Serve as the marketing point of contact for tactical ecosystem and co-marketing requests
• Create customer-facing campaigns and communications that make relevant integrations and partner solutions easier to discover and understand
• Turn around high-priority partner requests without losing momentum on the broader customer marketing roadmap
• Keep essential partner communications moving, even when the request doesn’t arrive with a perfect brief
• Use customer data to identify meaningful segments, signals, and opportunities—not just build bigger distribution lists
• Work across marketing automation, CRM, and customer success platforms to target programs and measure their impact
• Use AI throughout your workflow—from research and segmentation to drafting, personalization, and analysis
• Continuously improve your own process as better tools and approaches emerge

Skills

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn
• Comfort segmenting customer data and operating across a marketing automation platform and CRM
• Strong collaborator with Customer Success; able to translate customer signals into marketing action
• Bias toward actionComfortable making decisions and moving fast in a changing environment

Qualifications

Must Haves

• 3+ years in B2B SaaS marketing, with meaningful time in customer marketing, lifecycle marketing, or expansion/retention programs
• Demonstrated impact on a business outcome — expansion pipeline, upsell revenue, net revenue retention, or churn
• Comfort segmenting customer data and operating across a marketing automation platform and CRM
• Strong collaborator with Customer Success; able to translate customer signals into marketing action
• Bias toward actionComfortable making decisions and moving fast in a changing environment

Benefits

• Health, dental, and vision insurance
• Paid Time Off
• Retirement savings plan (401k) with company match
• Life insurance
• Short term & Long-term Disability
• Paid family leave
• Employee assistance programs (EAP)