Marketing Manager

Summary

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. The Marketing Manager will coordinate the day-to-day marketing function, translate company priorities into campaigns, manage workflows and timelines, review work for quality and compliance, and align execution across multiple marketing channels.

Responsibilities

• Work with leadership to translate company priorities into marketing plans and campaigns
• Manage the day-to-day marketing function across paid acquisition, organic content, SEO, email, social, partnerships, creative, and other initiatives
• Coordinate channel specialists, ensuring priorities, responsibilities, timelines, and deliverables are clear and aligned
• Turn marketing plans into execution, assigning owners, tracking progress, resolving blockers, and keeping initiatives moving
• Review marketing work before launch for overall quality, messaging, audience fit, brand consistency, and adherence to established compliance guidelines
• Apply strong marketing judgment across channels, asking the right questions and identifying weak strategy, unclear messaging, funnel gaps, or execution issues before they become bigger problems
• Keep marketing unified across channels, ensuring teams aren't operating in silos or sending conflicting messages
• Create and improve marketing processes for planning, briefs, reviews, approvals, launches, reporting, and cross-functional collaboration
• Manage the marketing calendar and project pipeline, keeping high-priority campaigns and initiatives on track
• Monitor performance across channels and work with specialists to understand what's working, what isn't, and what should change
• Help connect the customer journey across channels, from first touch through conversion and ongoing communication
• Coordinate with product, clinical, legal/compliance, design, customer support, and leadership on cross-functional initiatives
• Manage agencies, freelancers, vendors, and external partners as needed
• Provide leadership with clear visibility into marketing priorities, progress, results, risks, and upcoming initiatives
• Identify gaps and opportunities across the marketing function and help determine what needs attention next

Skills

• Experience working across more than one marketing discipline or channel
• A strong working knowledge of paid acquisition, lifecycle/email, content, SEO, social, creative, landing pages, conversion, and customer journeys
• Strong marketing judgment. You understand audiences, positioning, offers, messaging, funnels, and channel strategy well enough to evaluate work and give useful feedback
• Ability to look at marketing from both the customer perspective and the business perspective
• Comfort reviewing marketing performance and understanding core metrics across different channels
• Experience coordinating multiple campaigns, projects, or workstreams at the same time
• Experience managing projects, agencies, contractors, or small teams
• Strong project management and organizational skills. You can take a messy set of priorities and turn it into a clear plan
• Strong quality-control instincts and the ability to identify work that is unclear, inconsistent, off-brand, poorly targeted, or potentially noncompliant
• Ability to learn and apply detailed compliance and brand guidelines in a regulated marketing environment
• Strong communication skills and confidence giving constructive feedback to specialists who may have deeper expertise in their individual channels
• High ownership, curiosity, follow-through, and attention to detail
• Comfortable operating in an early-stage environment where priorities can change quickly
• Please submit your application in English
• This role requires professional-level English communication and availability to work U.S. business hours
• This position is open to candidates based in approved locations, depending on the role and business needs
• 3–6 years of hands-on marketing experience, ideally in a fast-moving consumer, DTC, subscription, healthcare, wellness, or technology business
• Telehealth, healthcare, pharmaceutical, wellness, or other regulated-industry experience
• Experience with subscription or e-commerce businesses
• Experience building marketing workflows or processes from scratch
• Experience reviewing regulated advertising or working alongside legal/compliance teams
• Experience managing external agencies or marketing vendors
• Familiarity with tools such as Asana, Google Analytics, Meta Ads Manager, Google Ads, CRM/email platforms, SEO tools, or similar marketing systems

Qualifications

Must Haves

• Experience working across more than one marketing discipline or channel
• A strong working knowledge of paid acquisition, lifecycle/email, content, SEO, social, creative, landing pages, conversion, and customer journeys
• Strong marketing judgment. You understand audiences, positioning, offers, messaging, funnels, and channel strategy well enough to evaluate work and give useful feedback
• Ability to look at marketing from both the customer perspective and the business perspective
• Comfort reviewing marketing performance and understanding core metrics across different channels
• Experience coordinating multiple campaigns, projects, or workstreams at the same time
• Experience managing projects, agencies, contractors, or small teams
• Strong project management and organizational skills. You can take a messy set of priorities and turn it into a clear plan
• Strong quality-control instincts and the ability to identify work that is unclear, inconsistent, off-brand, poorly targeted, or potentially noncompliant
• Ability to learn and apply detailed compliance and brand guidelines in a regulated marketing environment
• Strong communication skills and confidence giving constructive feedback to specialists who may have deeper expertise in their individual channels
• High ownership, curiosity, follow-through, and attention to detail
• Comfortable operating in an early-stage environment where priorities can change quickly
• Please submit your application in English
• This role requires professional-level English communication and availability to work U.S. business hours
• This position is open to candidates based in approved locations, depending on the role and business needs

Nice to Haves

• 3–6 years of hands-on marketing experience, ideally in a fast-moving consumer, DTC, subscription, healthcare, wellness, or technology business
• Telehealth, healthcare, pharmaceutical, wellness, or other regulated-industry experience
• Experience with subscription or e-commerce businesses
• Experience building marketing workflows or processes from scratch
• Experience reviewing regulated advertising or working alongside legal/compliance teams
• Experience managing external agencies or marketing vendors
• Familiarity with tools such as Asana, Google Analytics, Meta Ads Manager, Google Ads, CRM/email platforms, SEO tools, or similar marketing systems

Benefits

• Remote-first, globally distributed team
• Availability to work U.S. business hours