Digital Marketing Manager

Summary

New Mom School is an emerging franchise brand dedicated to supporting mothers post-baby. They are seeking a Digital Marketing Manager to own their digital media presence and drive results across their franchise system, balancing national brand strategy with local franchisee activation.

Responsibilities

• Own the HubSpot platform end-to-end: email builds, workflows, list segmentation, and reporting
• Design, build, and deploy marketing emails, including A/B and multivariate testing of subject lines, content, and CTAs
• Analyze campaign performance (open rates, CTR, conversions) and turn insights into optimization recommendations
• Manage relationships with designers, ad agencies, and other marketing vendors as needed to support campaign execution and performance
• Maintain data hygiene, automation workflows, and lead nurture sequences within HubSpot
• Own all website content, ensuring accuracy, consistency, and adherence to brand standards across every page
• Serve as the organization's social media subject matter expert — understanding platform nuances, algorithm shifts, and best practices across channels (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Build and manage the monthly social content calendar
• Monitor and report on social performance, translating metrics into actionable strategy
• Own the strategy, content, design, and distribution of the national newsletter and company blog
• Coordinate cross-functional input (leadership, ops, local markets) to keep content relevant and timely
• Track engagement and continuously refine format and content based on performance data
• Support franchisee marketing activation, including campaign rollouts, trainings, toolkits, and asset localization
• Provide performance reporting and benchmarking across the franchise network
• Support new franchisee grand opening and ramp-up marketing, including local launch campaigns and awareness-building strategies
• Ensure local and franchisee-facing content and campaigns uphold brand standards
• Support FranDev advertising and email flows (including HubSpot nurture sequences) to drive qualified franchisee leads
• Report on FranDev campaign performance alongside the development team, and align messaging with brand standards
• Update and maintain marketing decks, sales collateral, and campaign creative as needed, ensuring assets stay on-brand and current
• Partner with design resources (internal or agency) when new creative concepts or original design work are required

Skills

• 3–5+ years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
• Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
• Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools; influencer marketing experience is a strong plus
• Experience building and managing content calendars across multiple markets or locations
• Excellent project management skills with the ability to juggle national strategy and local execution
• Working knowledge of SEO best practices for blog and website content
• Strong writing and editing skills for email, social, and newsletter content
• Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
• Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
• Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Qualifications

Must Haves

• 3–5+ years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
• Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
• Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools; influencer marketing experience is a strong plus
• Experience building and managing content calendars across multiple markets or locations
• Excellent project management skills with the ability to juggle national strategy and local execution
• Working knowledge of SEO best practices for blog and website content
• Strong writing and editing skills for email, social, and newsletter content
• Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
• Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
• Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)
• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Benefits

• 401(K) Savings Plan
• Flexible vacation policy with no pre-set maximums on paid time off
• This is a remote position.