Performance Marketing Strategist (Part Time Contractor)

Summary

Owlet Baby Care is redefining modern parenting with products that bring genuine peace of mind to millions of families worldwide. They are seeking a results-driven Performance Marketing Strategist to lead and manage their paid media efforts, focusing on customer acquisition, brand awareness, and revenue growth.

Responsibilities

• Own and manage paid media strategy and execution across channels including paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), display, and emerging platforms
• Serve as the primary point of contact for our paid media/growth agency, managing day-to-day communication, campaign briefs, performance reviews, and strategic alignment
• Hold the agency accountable to KPIs including ROAS, CPA, CAC, and revenue targets; identify gaps and ensure continuous optimization
• Develop and manage media plans, budgets, and forecasts; allocate spend effectively across channels to maximize return
• Build and maintain full-funnel paid strategies that support customer acquisition, product launches, seasonal campaigns, promotions, and more
• Lead creative briefing and testing across paid channels; partner with brand and creative teams to develop high-performing ad assets
• Design and execute A/B testing programs across creative, audiences, bidding strategies, and landing pages to drive continuous improvement
• Analyze campaign performance across platforms and surface actionable insights and recommendations to internal stakeholders
• Monitor competitive landscape and stay current on platform changes, algorithm updates, and emerging trends in paid media
• Collaborate cross-functionally with brand, sales, and product teams to ensure paid campaigns are coordinated and on-brand

Skills

• 3+ years of hands-on experience managing paid media campaigns across paid social and paid search; direct-to-consumer experience strongly preferred
• 3+ years of experience working directly with a paid media or growth agency, managing relationships, performance expectations, and strategic direction
• Proven track record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels
• Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop; experience with additional platforms (Pinterest, YouTube, programmatic) is a plus
• Strong analytical mindset: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action
• Experience managing paid media budgets and building media plans that balance efficiency with scale
• Solid understanding of creative strategy for paid media; you know what makes an ad perform and can brief agency or creative partners effectively
• Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking
• Excellent project management and communication skills; ability to work cross-functionally and manage multiple programs simultaneously in a part-time capacity
• Customer obsession: you think in acquisition outcomes and relentlessly advocate for efficient, high-quality spend
• Experience working with a direct-to-consumer brand in the parenting, baby, health, or connected device space
• Familiarity with subscription or recurring revenue business models and how paid media supports LTV-positive acquisition
• Experience with attribution platforms and tools such as Triple Whale, Northbeam, or similar
• A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works
• Comfort working in a fast-paced environment with evolving priorities and a lean team

Qualifications

Must Haves

• 3+ years of hands-on experience managing paid media campaigns across paid social and paid search; direct-to-consumer experience strongly preferred
• 3+ years of experience working directly with a paid media or growth agency, managing relationships, performance expectations, and strategic direction
• Proven track record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels
• Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop; experience with additional platforms (Pinterest, YouTube, programmatic) is a plus
• Strong analytical mindset: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action
• Experience managing paid media budgets and building media plans that balance efficiency with scale
• Solid understanding of creative strategy for paid media; you know what makes an ad perform and can brief agency or creative partners effectively
• Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking
• Excellent project management and communication skills; ability to work cross-functionally and manage multiple programs simultaneously in a part-time capacity
• Customer obsession: you think in acquisition outcomes and relentlessly advocate for efficient, high-quality spend

Nice to Haves

• Experience working with a direct-to-consumer brand in the parenting, baby, health, or connected device space
• Familiarity with subscription or recurring revenue business models and how paid media supports LTV-positive acquisition
• Experience with attribution platforms and tools such as Triple Whale, Northbeam, or similar
• A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works
• Comfort working in a fast-paced environment with evolving priorities and a lean team

Benefits

• Fully remote opportunity
• Flex time scheduling