Paid Social Manager

Summary

Pearmill is a dynamic agency focused on growth and creativity. As a Paid Social Manager, you will collaborate with teams to plan, launch, and optimize paid social campaigns across various platforms, driving growth for clients while enhancing your skills in a supportive environment.

Responsibilities

• Own end-to-end paid social strategy and execution for a portfolio of performance marketing clients
• Build media plans and manage budgets, pacing, forecasting, and ongoing optimizations
• Launch, manage, and iterate campaigns across platforms like Meta, TikTok, LinkedIn, Reddit, Snapchat, and other emerging channels when there is a clear testing rationale
• Drive a structured experimentation program for each of your clients, defining hypotheses and tests, and documenting learnings and next steps
• Partner with creative, landing page, and tech teammates to develop and QA assets, troubleshoot performance or tracking issues, and improve conversion rates
• Communicate clearly with clients to align on strategy, performance goals, and results

Skills

• 3+ years of hands-on paid social experience in a performance environment (agency experience is a plus)
• Experience managing budgets over $300k a month
• Deep expertise in Meta Ads Manager (planning, building, troubleshooting, and scaling)
• Comfort managing multiple campaigns and priorities at once, while still maintaining QA discipline
• Strong analytical ability: can use data to find patterns and diagnose issues, can turn insights into clear actions
• Understand attribution models and incrementality testing
• Clear writing and communication skills (especially helpful in async environments)
• +/- 2 hours of ET required
• Experience running paid social for B2B, lead gen, or long cycle products
• Have worked with start-ups and SMBs before and understand the differences in their strategies

Qualifications

Must Haves

• 3+ years of hands-on paid social experience in a performance environment (agency experience is a plus)
• Experience managing budgets over $300k a month
• Deep expertise in Meta Ads Manager (planning, building, troubleshooting, and scaling)
• Comfort managing multiple campaigns and priorities at once, while still maintaining QA discipline
• Strong analytical ability: can use data to find patterns and diagnose issues, can turn insights into clear actions
• Understand attribution models and incrementality testing
• Clear writing and communication skills (especially helpful in async environments)
• +/- 2 hours of ET required

Nice to Haves

• Experience running paid social for B2B, lead gen, or long cycle products
• Have worked with start-ups and SMBs before and understand the differences in their strategies

Benefits

• Distributed and global culture.
• Remote work budget and equipment budget.
• Learning budget (books, courses, coaches).
• Share in profits.
• Unlimited vacation (3 weeks required).
• And more.