Growth Marketer

Summary

HeyDrew is a tax strategy and execution platform that helps small business owners identify and implement tax-saving strategies. The Growth Marketer will own marketing strategy and execution across content, paid advertising, and social channels, while managing campaigns, vendors, operations, budgets, and growth funnel performance.

Responsibilities

• Own initiative management, the campaign calendar, and channel execution end to end — planning what ships, when, and where, and making sure it happens
• Develop marketing and growth strategy, then translate it into concrete campaigns, initiatives, and priorities
• Set content direction, briefing and guiding content, ads, and social output so it aligns with strategy and brand
• Manage vendors and agency relationships — briefing, coordinating, reviewing, and holding to standard delivery
• Communicate strategy and scope clearly to leadership and vendors, so everyone understands the "what" and the "why"
• Run marketing operations — tools, processes, tracking, and reporting that keep marketing organized and measurable
• Plan and manage campaigns across content, paid ads, and social from concept through to results, and run A/B tests to improve performance
• Set and track KPIs (e.g. CAC, ROAS, conversion, engagement, pipeline) and report on performance to leadership
• Own the growth funnel — awareness through acquisition, activation, and retention — and identify where to focus for the biggest impact
• Plan and manage the marketing budget across channels (paid social, search, and others) and vendors, keeping spend accountable to results
• Manage the work of creative and content contractors (e.g., content designer, video creator) to keep a steady pipeline of on-brand work

Skills

• 3-5 years of proven experience in growth or performance marketing, ideally with team or vendor management
• Strong strategist who can also execute — comfortable scaling a marketing function from an early stage and owning both the plan and the delivery, communicating the vision clearly to stakeholders
• Hands-on experience running campaigns across content, SEO, paid ads, and social, with a track record of measurable results
• Experience managing vendors — clear briefings, coordinating work, and upholding standards
• Experience setting KPIs, reading analytics, and making decisions from the numbers
• Experience with Meta Ads, LinkedIn Ads, and Google Ads; TikTok Ads is a nice-to-have
• Analytics & tracking: GA4 and platform-native analytics; attribution and dashboarding tools
• Lifecycle/email marketing, marketing ops & automation: GoHighLevel (GHL); and email/CRM platform (e.g. HubSpot, Klaviyo, Mailchimp)
• Project & campaign management: Atlassian (Jira, Confluence), or similar (Asana, Notion, Trello)
• Experience with Impact.com for affiliate and referral management
• Familiarity with directing creative and video output
• Experience in a startup environment is a strong preference
• Location: Remote in the US, with a strong preference for the Eastern Time Zone

Qualifications

Must Haves

• 3-5 years of proven experience in growth or performance marketing, ideally with team or vendor management
• Strong strategist who can also execute — comfortable scaling a marketing function from an early stage and owning both the plan and the delivery, communicating the vision clearly to stakeholders
• Hands-on experience running campaigns across content, SEO, paid ads, and social, with a track record of measurable results
• Experience managing vendors — clear briefings, coordinating work, and upholding standards
• Experience setting KPIs, reading analytics, and making decisions from the numbers
• Experience with Meta Ads, LinkedIn Ads, and Google Ads; TikTok Ads is a nice-to-have
• Analytics & tracking: GA4 and platform-native analytics; attribution and dashboarding tools
• Lifecycle/email marketing, marketing ops & automation: GoHighLevel (GHL); and email/CRM platform (e.g. HubSpot, Klaviyo, Mailchimp)
• Project & campaign management: Atlassian (Jira, Confluence), or similar (Asana, Notion, Trello)
• Experience with Impact.com for affiliate and referral management
• Familiarity with directing creative and video output
• Experience in a startup environment is a strong preference

Nice to Haves

• Location: Remote in the US, with a strong preference for the Eastern Time Zone

Benefits

• Remote in the US, with a strong preference for the Eastern Time Zone
• Equity