Petco
Posted 21 days agoVerified live 1d ago
Manager, Media Planning & Strategy
Brief overview
Remote
UndergradOr in progress
$100k–$166k/yrStated range
4+ yrsMinimum
71 H-1B approvalsDept. of Labor
11 green cardsCertified filings
Media PlanningCampaign AnalyticsMedia MathCross-Channel AdvertisingAudience InsightsMarket Trend AnalysisMedia BuyingMicrosoft OfficeAdvanced ExcelPowerPoint
About the company
Petcopetco.com
Petco is a pet care retailer focused on pet health and wellness.
Visa sponsorship history
4 years sponsoring, last filed FY2026
Data powered by U.S. Department of Labor. This does not guarantee sponsorship for this specific role.71H-1B approved
99%approval rate
16new H-1B hires
11PERM certified
$139,000median wage / yr
H-1B Petition ApprovalsVisas USCIS actually granted: the strongest sign the company sponsors.
202322
202419
202523
20267
LCA Certified ApplicationsAn early filing step, not a visa approval: it signals intent, not confirmed sponsorship.
20236
20249
20255
20269
Green Card (PERM) FilingsCertified green card filings: a long-term commitment to international hires.
20232
20243
20256
Top sponsored roles
VeterinarianData ScientistManager, Data Science and AnalyticsHospital Veterinarian IIDirector, Area Medical
Sponsored employees from
IndiaChina
Job description
Summary
Petco is a pet-focused retailer and services company serving pets and pet parents across its stores, hospitals, clinics, and distribution centers. The Manager of Media Planning & Strategy builds and integrates omnichannel media campaigns, translating business objectives and data insights into strategic plans. The role manages media buying, campaign measurement, cross-functional activation, optimization, and performance reporting.
Responsibilities
- Plan strategic media placements across multiple channels (digital, traditional, and emerging) to drive business growth and maximize campaign value
- Develop comprehensive media plans, manage media buying processes, and define targeting, flighting, and budget allocation strategies
- Partner with data analytics teams to measure campaign impact, extract actionable insights, and craft comprehensive post-campaign reporting for key stakeholders
- Coordinate cross-functionally with marketing, operations, and creative teams to gather necessary assets and ensure smooth campaign activation
- Provide proactive tracking, in-flight optimization, and ongoing performance updates to internal teams and external partners
Skills
- 4-6 years of experience in media planning, advertising, or marketing
- Experience utilizing campaign performance data, audience insights, and market trends to formulate strategic media recommendations
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Strong understanding of media math, campaign analytics, and cross-channel advertising formats
- High attention to detail with the ability to manage multiple complex campaigns and deadlines simultaneously
- Proficiency in the MS Office Suite (especially advanced Excel and PowerPoint) and familiarity with media planning tools and ad-serving technologies
Qualifications
Must Haves
- 4-6 years of experience in media planning, advertising, or marketing
- Experience utilizing campaign performance data, audience insights, and market trends to formulate strategic media recommendations
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Strong understanding of media math, campaign analytics, and cross-channel advertising formats
- High attention to detail with the ability to manage multiple complex campaigns and deadlines simultaneously
- Proficiency in the MS Office Suite (especially advanced Excel and PowerPoint) and familiarity with media planning tools and ad-serving technologies
Benefits
- Health benefits
- Financial benefits
- 401K
- Incentives
- PTO
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