Marketing Specialist

Summary

RightMove is redefining value-based musculoskeletal care through coordinated, expert-led healthcare services. The Marketing Specialist will support content production, HubSpot email and lifecycle campaigns, reporting, events, partner enablement, project coordination, and internal marketing while helping shape campaign strategy and execution.

Responsibilities

• Manage the content and editorial calendar; keep projects moving from draft to publish
• Write and edit blog posts, email copy, social posts, landing pages, and patient and provider education materials
• Gather input from clinicians and internal experts, route drafts for review, manage revisions
• Support video and testimonial content: scheduling, consent workflows, interview prep, and repurposing into clips and written stories
• Build and deploy email campaigns and lifecycle programs in HubSpot
• Manage templates, lists, segmentation, workflows, landing pages, and forms
• Handle setup, testing, QA, and scheduling
• Pull and maintain campaign and channel reports
• Work with Director to flag trends and performance issues worth acting on
• Support conferences, trade shows, webinars, and partner events
• Handle logistics, collateral and booth materials, registration, and promotional assets
• Manage post-event follow-up and lead capture where appropriate
• Keep project trackers, timelines, and deliverables current across concurrent workstreams
• Work with the Director to keep agencies, freelancers, and production partners on schedule
• Run first-pass reviews of vendor work for quality and brand consistency
• Use AI tools to speed up research, drafting, and production
• Help build decks, one-pagers, and partner-facing collateral
• Produce on-brand assets in Canva, Figma, or similar
• Maintain an organized, current materials library for Partner and Network teams
• Work closely with the Director and partner teams—Product, Clinical, and Network—to support aligned messaging, campaigns, and launches across the company
• Manage company swag and merchandise—sourcing, ordering, inventory, and distribution for new hires, events, and team celebrations

Skills

• 2–4 years of marketing experience, ideally in a startup or high-growth environment
• Strong writing and editing skills — you can draft original content and sharpen someone else's
• Hands-on HubSpot experience with email and lifecycle campaigns
• Strong project management and organizational skills
• Comfortable pulling campaign reports and summarizing performance
• Proficiency with Canva, Figma, or Adobe CC
• Comfortable with ambiguity and building processes that don't exist yet
• Experience in healthcare, health tech, digital health, or provider networks
• HubSpot certifications
• Experience supporting events, conferences, or webinars
• Experience coordinating video or testimonial content
• Familiarity with content requiring consent, privacy, or compliance review
• Basic video editing (Premiere, Descript, CapCut, or similar)
• Website CMS experience (HubSpot)
• SEO and content optimization fundamentals
• Demonstrated use of AI tools to increase output and quality

Qualifications

Must Haves

• 2–4 years of marketing experience, ideally in a startup or high-growth environment
• Strong writing and editing skills — you can draft original content and sharpen someone else's
• Hands-on HubSpot experience with email and lifecycle campaigns
• Strong project management and organizational skills
• Comfortable pulling campaign reports and summarizing performance
• Proficiency with Canva, Figma, or Adobe CC
• Comfortable with ambiguity and building processes that don't exist yet

Nice to Haves

• Experience in healthcare, health tech, digital health, or provider networks
• HubSpot certifications
• Experience supporting events, conferences, or webinars
• Experience coordinating video or testimonial content
• Familiarity with content requiring consent, privacy, or compliance review
• Basic video editing (Premiere, Descript, CapCut, or similar)
• Website CMS experience (HubSpot)
• SEO and content optimization fundamentals
• Demonstrated use of AI tools to increase output and quality

Benefits

• Remote (any location)