Account Manager

Summary

Search Influence is a digital marketing agency seeking a strategic Account Manager to join its account management team. The role owns client relationships and strategy from onboarding through renewal and growth, develops data-driven digital marketing campaigns, manages budgets, and collaborates with internal specialists and clients to achieve measurable business outcomes.

Responsibilities

• Ownership of client relationships & strategy: Account Managers are responsible for the client experience from onboarding to renewal and growth. Responsible strategic planning of digital marketing to meet goals and budget management, Account Managers’ enjoy autonomy to make decisions for their clients. Integrated digital marketing strategies for our clients include SEO, paid social, paid digital advertising, email marketing, and more
• Outcome- and data-focused campaigns: Our Account Managers are responsible for defining measurable goals for our clients, and creating marketing strategies to achieve them. They work with ads and SEO analysts, clients and other colleagues to grasp the big picture and regularly review data analytics metrics to understand and report on campaign performance
• Strategic collaboration on digital marketing & advertising: Account Managers collaborate internally with digital advertising analysts, content specialists, graphic designers, web developers, account coordinators and externally with clients and other agencies to create effective digital marketing campaigns that help our clients’ businesses grow
• Frequent communication to stay in-touch and on-task: Fully remote, our well-established routine of daily huddles and weekly team meetings via Zoom, and our company-wide chat platform assure we stay frequently in-touch and always on-task, all while having fun
• Commission / upsell opportunities: With a focus on growing our clients’ businesses through effective marketing strategies, Account Managers can earn commissions for increasing client budgets or selling existing clients new services
• Training & tools: We provide extensive training on our services and our processes. We have a culture of continuous improvement - Account Managers contribute to the efficiency and effectiveness of their department through problem-solving and process refinement
• Mentorship & skill development: Every team member has access to a mentor from another part of the organization and ongoing 1on1s with their direct manager, supporting growth and skill development. Employees are supported to complete certifications relevant to their work
• Work in a continuously improving environment: Search Influence is dedicated to continuous improvement as an organization, employer and service provider, and we expect the same from our team. Account Managers are encouraged and supported to seek opportunities to solve internal and client-facing problems, improve quality and effectiveness of the department, and more

Skills

• Have a minimum 2 years professional experience managing client relationships in an agency, marketing company, or other B2B company OR 2 years professional experience responsible for marketing within an organization
• Have prior experience in digital marketing, including foundational concepts and advertising platforms
• Be cool, calm and confident presenting to clients via phone, Zoom, or in person
• Independently lead client calls and meetings
• Build positive relationships with client contacts, including C-suite executives, deans, doctors, directors and owners
• Articulate Search Influence's value to clients, the importance and effectiveness of digital strategies and campaigns
• Put clients first, always
• Hold yourself accountable
• Prioritize and manage your time independently
• Take pride in telling compelling stories and presentations using analytics data, dashboards, and Slides
• Live by the motto “under-promise, over-deliver”
• Proficiently handle day-to-day tasks on Mac (including Google Docs & Microsoft Office)
• Previous experience marketing these industries is preferred
• Have 5 years of full-time work experience
• Hold a bachelor's degree or postgraduate degree / certificate in marketing, advertising, communications, digital media or a commensurate level of experience
• Have experience managing digital campaigns for client(s) in the education, hospitality/tourism, or medical industries
• Are an engaging storyteller
• Self-reflect when things go wrong
• Have experience with tracking time, managing billable time and media budgets
• Hold project management, data analytics, or digital media certifications
• Familiarity with a Customer Relationship Management / task management systems (ClickUp, SalesForce, Hubspot CRM)

Qualifications

Must Haves

• Have a minimum 2 years professional experience managing client relationships in an agency, marketing company, or other B2B company OR 2 years professional experience responsible for marketing within an organization
• Have prior experience in digital marketing, including foundational concepts and advertising platforms
• Be cool, calm and confident presenting to clients via phone, Zoom, or in person
• Independently lead client calls and meetings
• Build positive relationships with client contacts, including C-suite executives, deans, doctors, directors and owners
• Articulate Search Influence's value to clients, the importance and effectiveness of digital strategies and campaigns
• Put clients first, always
• Hold yourself accountable
• Prioritize and manage your time independently
• Take pride in telling compelling stories and presentations using analytics data, dashboards, and Slides
• Live by the motto “under-promise, over-deliver”
• Proficiently handle day-to-day tasks on Mac (including Google Docs & Microsoft Office)

Nice to Haves

• Previous experience marketing these industries is preferred
• Have 5 years of full-time work experience
• Hold a bachelor's degree or postgraduate degree / certificate in marketing, advertising, communications, digital media or a commensurate level of experience
• Have experience managing digital campaigns for client(s) in the education, hospitality/tourism, or medical industries
• Are an engaging storyteller
• Self-reflect when things go wrong
• Have experience with tracking time, managing billable time and media budgets
• Hold project management, data analytics, or digital media certifications
• Familiarity with a Customer Relationship Management / task management systems (ClickUp, SalesForce, Hubspot CRM)

Benefits

• Fully remote work arrangement
• Commission opportunities for increasing client budgets or selling existing clients new services
• Extensive training on the company’s services and processes
• Access to a mentor from another part of the organization
• Ongoing one-on-ones with a direct manager supporting growth and skill development
• Support to complete certifications relevant to the work
• Autonomy to make decisions for clients