Marketing Operations Engineer

Summary

SecurityScorecard is a cybersecurity ratings company that helps organizations identify and address risks across their digital footprint. The Marketing Operations Engineer will build and optimize GTM systems, marketing automations, AI-powered workflows, data models, and operational processes that improve lead-to-pipeline conversion. The role partners across Marketing, Business Development, Revenue Operations, Sales, Finance, and IT to deliver scalable marketing solutions.

Responsibilities

• Build and improve AI-powered workflows and agents using Claude, Claude CoWork, Clay and Artisan to power demand generation and BDR motions
• Implement enrichment and signal-detection tooling, like Clay, to uplevel data governance
• Use Claude Code and other AI development tools to prototype, build, test, and troubleshoot solutions
• Deploy AI automation into the marketing project management and intake request model, ensuring alignment with SLA framework for on-time delivery of quality campaigns
• Improve marketing effectiveness by building a rigorous approach to operational processes impacting pipeline generation target attainment
• Support ongoing user enablement and adoption of the GTM stack
• Design and manage signal-based triggers, including lead scoring and routing in partnership with BDR and Sales teams
• Develop and manage data models and scoring layers for customer propensity, ICP attribution, and lead and account scoring
• Scale and optimize repeatable, data-driven plays across marketing channels to improve lead-to-meeting conversion, pipeline generation, and funnel efficiency
• Develop marketing lead lifecycle and qualification processes to ensure prospects and customers receive timely, relevant follow-up from our sales teams
• Administer marketing database strategy including growth, enrichment, hygiene, and governance
• Develop applications surfacing insights to improve top, middle and bottom-of-funnel inbound processes and activity
• Document and communicate what you build so solutions can be maintained and improved over time
• Measure whether the solutions you build are improving adoption, efficiency, data quality, or business outcomes
• Collaborate across business and technical teams, build relationships and influence stakeholders

Skills

• 3+ years' experience in GTM Engineering/Marketing Operations at an Enterprise B2B (high tech) organization
• In-depth knowledge of MAP (Marketo preferred), CRM (Salesforce preferred)
• Hands-on experience using AI tools (Claude, ChatGPT, or similar) to build or prototype workflows
• Experience with best-in-class MarTech stack, including ABM, enrichment, database, and prospecting tools (Clay, AI prospecting technologies and Claude are a plus)
• Fluency in B2B marketing
• Tolerance for ambiguity and ability to work in a fast-changing environment, with a sense of urgency
• Extreme attention to detail to prevent issues from arising and great at troubleshooting and resolving quickly, if they do
• Demonstrated organizational, planning and project management skills; the ability to develop creative solutions to complex problems and manage multiple initiatives
• Ability to seek diverse input from multiple stakeholders to drive innovative solutions
• Excellent communication and collaboration skills
• Comfort bringing forward new ideas for using AI, data, signals, and automation to improve the customer buyer journey
• Marketo and Salesforce certifications a plus

Qualifications

Must Haves

• 3+ years' experience in GTM Engineering/Marketing Operations at an Enterprise B2B (high tech) organization
• In-depth knowledge of MAP (Marketo preferred), CRM (Salesforce preferred)
• Hands-on experience using AI tools (Claude, ChatGPT, or similar) to build or prototype workflows
• Experience with best-in-class MarTech stack, including ABM, enrichment, database, and prospecting tools (Clay, AI prospecting technologies and Claude are a plus)
• Fluency in B2B marketing
• Tolerance for ambiguity and ability to work in a fast-changing environment, with a sense of urgency
• Extreme attention to detail to prevent issues from arising and great at troubleshooting and resolving quickly, if they do
• Demonstrated organizational, planning and project management skills; the ability to develop creative solutions to complex problems and manage multiple initiatives
• Ability to seek diverse input from multiple stakeholders to drive innovative solutions
• Excellent communication and collaboration skills
• Comfort bringing forward new ideas for using AI, data, signals, and automation to improve the customer buyer journey

Nice to Haves

• Marketo and Salesforce certifications a plus

Benefits

• Stock options
• Health benefits
• Unlimited PTO
• Parental leave
• Tuition reimbursements
• Employees who live within 75 miles of our Midtown NYC or Downtown Austin office are required to work onsite 1–2 days per week. Employees who live outside a 75-mile radius of both offices are eligible for fully remote work.
• Annual performance-based incentive compensation awards
• Equity