Channel Marketing Manager

Summary

Sophos is a cybersecurity leader defending organizations globally with an AI-driven platform and expert-led services. They are seeking a Channel Marketing Manager to join their North America channel marketing team, focusing on driving partner engagement and pipeline growth through strategic marketing programs.

Responsibilities

• Own partner marketing outcomes for a focused portfolio of high-priority partners in North America aligned to channel sales and regional marketing goals to drive pipeline and new customer growth. Priority partners may include national solution providers, strategic VARs, and high-growth regional partners across commercial, mid-market, and enterprise segments
• Plan and execute high-impact partner demand generation and go-to-market programs, leveraging established Sophos frameworks while identifying opportunities to adapt, optimize, or pilot new approaches with priority partners
• Work closely with channel sales, partner managers, field marketing, and product teams to deliver joint marketing plans that drive measurable partner-sourced pipeline, with a strong focus on net-new customer acquisition
• Build strong relationships with priority partners through deep engagement, enablement and consistent program execution that amplifies the Sophos value proposition
• Own partner marketing budgets and MDF, using performance data and partner insights to measure results, optimize programs, and maximize ROI
• Use AI-driven tools to streamline workflows, analyze partner performance, and scale execution across multiple partner programs without sacrificing quality or impact
• Expected travel: 15–20%

Skills

• 3–5 years of partner or channel marketing experience, with hands-on experience supporting partner-led or co-marketing programs; experience working with national or strategic partners is a plus
• Experience designing, executing, and optimizing partner marketing programs that support pipeline growth and partner success
• Strong collaboration and project management skills, with the ability to work effectively with sales, marketing, and partner teams to deliver shared goals
• Comfortable using CRM and marketing platforms (Salesforce, PowerBI, Asana) to analyze partner performance, assess MDF ROI, and optimize programs based on pipeline and conversion data
• Experience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing programs
• Clear, practical communication style to build trust with internal stakeholders and partners and translate marketing programs into actionable plans
• Intellectual curiosity with an interest in cybersecurity, AI-enabled security capabilities, and a desire to learn and grow in a partner-first environment
• BA/BS in Marketing, Business, Communications, or related field, or equivalent practical experience

Qualifications

Must Haves

• 3–5 years of partner or channel marketing experience, with hands-on experience supporting partner-led or co-marketing programs; experience working with national or strategic partners is a plus
• Experience designing, executing, and optimizing partner marketing programs that support pipeline growth and partner success
• Strong collaboration and project management skills, with the ability to work effectively with sales, marketing, and partner teams to deliver shared goals
• Comfortable using CRM and marketing platforms (Salesforce, PowerBI, Asana) to analyze partner performance, assess MDF ROI, and optimize programs based on pipeline and conversion data
• Experience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing programs
• Clear, practical communication style to build trust with internal stakeholders and partners and translate marketing programs into actionable plans
• Intellectual curiosity with an interest in cybersecurity, AI-enabled security capabilities, and a desire to learn and grow in a partner-first environment
• BA/BS in Marketing, Business, Communications, or related field, or equivalent practical experience

Benefits

• Bonus eligibility
• Comprehensive benefits package
• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing