Summary
SPINS is a provider of retail consumer insights, analytics, and consulting services focused on the Health & Wellness and consumer packaged goods markets. The Brand Strategist will translate client objectives into growth opportunities by using consumer behavior, market trends, and research capabilities to develop data-driven narratives, advise clients, and support sales and go-to-market initiatives.
Responsibilities
- Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
- Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
- Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
- Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement
- Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
- Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives
Skills
- 4+ years of experience in a client facing role
- Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
- Proficiency in PowerPoint and Excel
- Proficiency with SPINS, Circana, or Nielsen Data
- Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
- Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
- Excellent communicator and comfortable working at varying levels of senior leadership
- Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery
Qualifications
Must Haves
- 4+ years of experience in a client facing role
- Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
- Proficiency in PowerPoint and Excel
- Proficiency with SPINS, Circana, or Nielsen Data
- Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
- Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
- Excellent communicator and comfortable working at varying levels of senior leadership
- Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery
Benefits
- Hybrid work options with flexibility to create a work/life balance
- Paid time allotted to each employee to volunteer with an organization of their choice
- Charitable donations are matched
- Semi-annual company-wide employee survey used to shape company programs, perks, and culture