Business Development Executive

Summary

SPINS is a leader in data analytics for the Health & Wellness industry, offering tools to help brands attract values-based consumers. The Business Development Executive will focus on enhancing the Commerce Enablement strategy by bridging shopper discovery and purchase across various channels.

Responsibilities

• Hit or exceed annual revenue targets by generating and closing new brand opportunities within the CPG ecosystem
• Own the full sales cycle from initial outreach and discovery through close, positioning SPINS as a commerce enablement and Anywhere Commerce partner
• Lead consultative conversations focused on shopper discovery, product availability, and conversion across owned, paid, and retailer environments
• Maintain accountability for pipeline creation with a strong emphasis on outbound prospecting
• Execute multi‑channel outreach strategies across email, phone, LinkedIn, and events
• Leverage inbound leads, marketing programs, retailer interest, and internal referrals to supplement outbound activity
• Maintain consistent activity levels and strong follow‑through to convert interest into qualified opportunities
• Position MikMak‑powered solutions including shoppable links, store locators, and retailer‑connected landing pages
• Educate brands on how to activate shoppable experiences across media, brand websites, social, and influencer channels
• Help customers reduce friction between media exposure and purchase by aligning experiences across retailers and channels
• Demonstrate an understanding of basic online engagement and digital performance, including site traffic, bounce rates, conversion behavior, and how these metrics inform optimization
• Demonstrate an understanding of how brand and retail media investments influence shopper discovery, traffic, and conversion
• Speak confidently about media performance concepts such as attribution, incrementality, ROAS, and conversion
• Position SPINS and MikMak solutions as a way to improve the effectiveness and measurability of media spend by connecting exposure to downstream commerce outcomes
• Pitch SPINS Commerce Enablement solutions via in-person meetings, Microsoft Teams presentations, sales calls, and conferences
• Customize decks and materials by account, buying persona, and use case
• Translate shopper behavior, media investment, and retailer complexity into clear value stories tied to performance outcomes
• Partner with marketing, BDR, product, analytics, and customer success teams to support deal success and smooth handoffs
• Share consistent feedback from the market, including customer objections, feature requests, and competitive insights
• Identify commerce enablement opportunities within existing SPINS customer relationships and collaborate cross‑portfolio
• Maintain accurate pipeline, forecasting, and activity tracking in Salesforce
• Use tools such as Salesforce, ZoomInfo, Outreach, Gong, LinkedIn, and Microsoft Teams to drive productivity
• Learn and apply ValueSelling as a core sales methodology

Skills

• Background in or strong familiarity with the CPG ecosystem
• Experience selling into ecommerce, digital marketing, retail media, or shopper marketing teams
• Comfortable discussing media spend, performance metrics, and measurement approaches at a practical level
• Passionate about winning new logos and building pipeline through outbound activity
• Curious, coachable, and motivated to continuously improve
• Investigative mindset with the ability to uncover real customer needs
• Resilient, resourceful, and persistent, with a bias toward action
• Humble, empathetic, and energized by helping customers succeed
• 3–5 years in digital commerce, ecommerce, ad tech, retail media, or shopper-focused sales
• Demonstrated success in outbound prospecting and full-cycle sales
• Proficiency with Salesforce and modern sales engagement tools
• Prior BDR/SDR or high-activity hunting role strongly preferred
• Familiarity with commerce enablement solutions such as MikMak, SmartCommerce, Pear, product availability tools, and shoppable landing pages

Qualifications

Must Haves

• Background in or strong familiarity with the CPG ecosystem
• Experience selling into ecommerce, digital marketing, retail media, or shopper marketing teams
• Comfortable discussing media spend, performance metrics, and measurement approaches at a practical level
• Passionate about winning new logos and building pipeline through outbound activity
• Curious, coachable, and motivated to continuously improve
• Investigative mindset with the ability to uncover real customer needs
• Resilient, resourceful, and persistent, with a bias toward action
• Humble, empathetic, and energized by helping customers succeed
• 3–5 years in digital commerce, ecommerce, ad tech, retail media, or shopper-focused sales
• Demonstrated success in outbound prospecting and full-cycle sales
• Proficiency with Salesforce and modern sales engagement tools

Nice to Haves

• Prior BDR/SDR or high-activity hunting role strongly preferred
• Familiarity with commerce enablement solutions such as MikMak, SmartCommerce, Pear, product availability tools, and shoppable landing pages

Benefits

• We embrace hybrid work options so that you have the flexibility to create a work/life balance that actually works!
• Each employee is allotted paid time to use to volunteer with an organization of their choice and charitable donations are matched.
• Semi-annual company-wide employee survey that is used to shape company programs, perks, and culture.