Business Development Representative

Summary

Spoke is a platform for regulated conversations that helps businesses in financial services, insurance, healthcare, and high-value retail manage customer communications compliantly and improve performance. The Business Development Representative will build and operate a repeatable outbound pipeline engine through account research, multi-channel outreach, ABM, and market-signal prioritization. The role will generate qualified sales meetings, partner with demand generation and sales, and document the outbound playbook for future scaling.

Responsibilities

• Generate sales meetings: create marketing qualified leads, nurture ICP contacts, and build relationships with senior executives across Spoke’s target verticals to develop sales-ready meetings within financial services, insurance, healthcare, and high-value retail verticals
• Outbound pipeline generation: leverage tools such as Apollo, SmartLead, HeyReach, and LinkedIn to conduct account mapping, research, and multi-channel outreach (email, cold calls, LinkedIn) that creates net-new opportunities for the sales team
• Build and run the account-based marketing (ABM) motion: in partnership with demand gen and using tools such as Clay and Hubspot, jointly identify and qualify target accounts for coordinated outbound and marketing plays
• Set the prioritization logic for outbound: monitor market signals — intent data, funding events, regulatory changes, tech-stack shifts — and turn them into a scalable, prioritized outreach plan
• Turn interest and inbound into demand: act on marketing activities converting warm contacts into sales-ready meetings including website visits, webinar registrations and email subscribers
• Use AI and sales engagement tools to personalize at scale: understand key buying signals, market trends, and drive interest through curated events and experiences, direct mailing, personalized outreach
• Own the handoff to sales: book qualified meetings and hand off with enough context that discovery starts on solid ground
• Partner with demand gen and sales on what’s working: conduct campaign feedback, messaging tests, and pipeline reviews and feed that back into the outbound playbook
• Document the outbound playbook as you build it: you are proving the motion and ready to hand off or scale into a team as pipeline needs grow

Skills

• Experience generating B2B SaaS pipeline through outbound prospecting — cold email, cold calling, LinkedIn — not just working an inbound queue
• Experience building or owning an ABM motion in partnership with a marketing or demand gen team
• Comfortable being the person who builds the playbook rather than inherits one and energized by ambiguity and an early-stage, ground-floor build
• Fluent with CRM and sales engagement tools e.g., HubSpot, Smartlead, Apollo, Clay, LinkedIn Sales Navigator, or similar
• Genuine interest in AI, automation, and modern outbound and ABM strategy
• Curiosity about how regulated industries actually operate, and comfort selling where risk and compliance, not just features or price, drive the buying decision
• Strong written and verbal communicator. You are able to turn a campaign brief into a solid outbound play
• Comfortable partnering closely with marketing/demand gen as well as sales — this role doesn't operate in a silo
• 1+ year(s) of outbound prospecting experience

Qualifications

Must Haves

• Experience generating B2B SaaS pipeline through outbound prospecting — cold email, cold calling, LinkedIn — not just working an inbound queue
• Experience building or owning an ABM motion in partnership with a marketing or demand gen team
• Comfortable being the person who builds the playbook rather than inherits one and energized by ambiguity and an early-stage, ground-floor build
• Fluent with CRM and sales engagement tools e.g., HubSpot, Smartlead, Apollo, Clay, LinkedIn Sales Navigator, or similar
• Genuine interest in AI, automation, and modern outbound and ABM strategy
• Curiosity about how regulated industries actually operate, and comfort selling where risk and compliance, not just features or price, drive the buying decision
• Strong written and verbal communicator. You are able to turn a campaign brief into a solid outbound play
• Comfortable partnering closely with marketing/demand gen as well as sales — this role doesn't operate in a silo
• 1+ year(s) of outbound prospecting experience

Benefits

• Remote (any location)
• Pushback, hard challenges, respect
• New learnings, great teammates, satisfying days
• Excellent tools, constructive mentoring
• Healthcare
• Retirement contributions