Summary
Stripe is a financial infrastructure platform that enables businesses to accept payments, grow revenue, and pursue new business opportunities. The GTM Product Marketing Manager will develop go-to-market enablement and seller resources for Stripe's Commerce Experiences products, train customer-facing teams, support product launches, and use market and field insights to refine positioning and measure impact.
Responsibilities
- Own the content development and GTM enablement strategy across the sold funnel — creating seller-ready resources (pitch decks, FAQs, value props, talking points) that translate product positioning into clear, differentiated customer value propositions for enterprise, mid-market, and platform buyers
- Partner with Market Intelligence to monitor and understand commerce, checkout, and emerging agentic commerce market trends, competitive dynamics, and seller-facing competitive narratives — synthesize insights, and leverage these to build differentiated positioning
- Design and deliver training programs that build seller expertise across the Commerce Experiences portfolio
- Prepare sellers for major product launch events like Stripe Sessions, and to understand the details of the roadmap product is building
- Leverage data and insights to identify enablement and knowledge gaps, prioritize asset development, launch new content, and measure effectiveness on seller confidence and other KPIs
- Surface field insights on a regular cadence — through monthly readouts and structured retros — to inform core PMM positioning and product roadmap
Skills
- 3+ years of product marketing experience, preferably in B2B tech
- Direct experience with checkout, ecommerce, digital wallets, agentic commerce or other commerce platforms is strongly preferred
- Experience with Enterprise sales cycles and technical products
- Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives
- Strong stakeholder management skills
- Ability to move quickly without compromising attention to detail or polish
- A self-starter who thrives in fast-paced, ambiguous environments and can manage multiple priorities simultaneously
- Comfort with data-driven decision making and measuring marketing impact
- Ability to collaborate effectively with stakeholders across Product, Sales, and Marketing, and contribute to alignment on shared goals
- Demonstrated comfort working with, and presenting to, senior leaders across a variety of disciplines
- Strong collaboration skills, a tendency to seek and share alternative views, and an ability to earn stakeholder confidence
- Experience using or building AI-powered tooling to accelerate seller productivity or content development
Qualifications
Must Haves
- 3+ years of product marketing experience, preferably in B2B tech
- Direct experience with checkout, ecommerce, digital wallets, agentic commerce or other commerce platforms is strongly preferred
- Experience with Enterprise sales cycles and technical products
- Excellent communication and presentation abilities, with a proven track record of distilling complex strategies into clear, compelling narratives
- Strong stakeholder management skills
- Ability to move quickly without compromising attention to detail or polish
- A self-starter who thrives in fast-paced, ambiguous environments and can manage multiple priorities simultaneously
- Comfort with data-driven decision making and measuring marketing impact
- Ability to collaborate effectively with stakeholders across Product, Sales, and Marketing, and contribute to alignment on shared goals
Nice to Haves
- Demonstrated comfort working with, and presenting to, senior leaders across a variety of disciplines
- Strong collaboration skills, a tendency to seek and share alternative views, and an ability to earn stakeholder confidence
- Experience using or building AI-powered tooling to accelerate seller productivity or content development